WPMotion :: Touch, Swipe, Gesture WordPress

I have just completed WPMotion a premium wordpress theme and potentially a web service too. This site is currently running in it. Its designed with portfolio and presentation sites in mind and allows you to navigate with click, touch, swipe and even gesture via leap motion. It utilises Reveal JS and supports all standard wordpress functionality (posts, pages, attachments, categories, tags, search, comments, galleries etc). Check it out at www.wpmotion.net.

Momondo :: Website Performance and UX Optimisation

I was contracted as a consultant to assist Momondo, one of the leading online travel websites, to access and improve the user experience of their PPC, SEO optimised website that was based on WordPress. The majority of the challenges faced were orientated around the high traffic loads that the site was experiencing (in excess of 200,000 visitors per day) and a over-reliant, inefficient use of plugins. I was responsible for porting the site to a staging environment, fine tuning elements of the theme, upgrading and improving plugins performance and creating minified content, optimising caching for pages, the database and objects and making numerous recommendations on improving the site for users. I was also responsible for tailoring the work flow and administration screens to be more company centric.

MultiStory.org :: WordPress-based Photo Archive

Multistory is a lottery funded organisation that aims to document and archive day to day life in the UK. Top photographers like Martin Parr have been commissioned to take part and actively contribute to the program almost daily. I was asked to build the photo archive and gallery section of the site and leveraged wordpress and 3.5’s new media capabilities for the purpose. The site is live and contains a searchable database of thousands of individually tagged images and galleries.

Ellas Kitchen :: The Big Outdoors Facebook App

Whilst at Billington Cartmell i was responsible for the Big Outdoors Facebook App that allowed parents to upload ideas for outdoor activity ideas for their young children. The best ideas were then put into leader-boards and the users could then vote on them. The response was very positive and many parents commented on how useful it is. I was responsible for the entire build and it was done using my own bespoke Facebook/Wordpress framework.

Ellas Kitchen :: Create your own TV Ad Facebook App

Billington Cartmell were asked to create Ellas Kitchens first integrated advertising campaign. I was involved at the story board stage and briefied to source the right type of flash animator to ensure the streamlined portability of their assets for use in the Digital side of the Campaign (both on the website and within Facebook as an App).  The idea within the digital execution was for users to recreate the TV advert but, in addition, being able to personalise the content with pictures of their children and their own messaging. It was to be built in flash utilising my bespoke Facebook / WordPress framework.

Ellas Kitchen :: Spin to Win Facebook App

The Ellas Kitchen ‘Spin to Win’ Facebook App was a flash-frontend, php-backend game by which users had to spin a pin wheel on the screen and whatever item it finished on was the item that the user one. Most prizes were voucher based and the fulfillment of these was done via Coupons.com. The ease of use and the significant discounts trough the vouchers combined to make this a very successful campaign with thousands of new ‘Friends of Ellas’ being signed up. This project again used the WordPress framework I created to power both the flash communication with Faceboook via JS and the Php backend for the game.

Ellas Kitchen :: Global Website, Email and eCRM Platform

Ellas Kitchen, a Billington Cartmell client, is one of the worlds leading organic baby food manufacturers and i was responsible for the build and roll out of a new eCRM platform that consisted of a multi-site WordPress-based platform for websites with email, Facebook and customer service functionality built in.

Global Website Platform with Localised Sites

The website was designed on the clients request to emulate the cartoon look and feel of the brand including ‘wiggly borders’ on all assets. The site was a full rebuild mainly in PHP and HTML5 with the odd flash asset for selected animation. Full localisation for European territories, America and Australia is possible and further territories could be added at will. All content and functional modules could be seamlessly deployed between territories creating both content aggregation, convenience and economies of scale. Customer details were also stored centrally and a Single Customer view was achieved that proves invaluable in email marketing and intelligent design and communication. eCommerce was the most recent addition to the platform enabling all their products to be purchased and their inventory to be managed centrally.

Email Marketing

Part of the eCRM Platform was the ability for the client to login and create targeted email campaigns at will from editable templates that we had designed for them. Using Campaign Monitors API we seamlessly connected the global customer view from the websites and Facebook apps into a filterable mail list enabling detailed user segmentation for the creation and serving of highly targeted messaging.

Facebook Apps

The final significant piece to the Ellas Kitchen eCRM platform was the Facebook App management technology that we encoded within the environment and ran off a multi-site SSL. This enabled Facebook Apps to be deployed as easily as a new site, containing all the predefined generic functionality that apps require like like-gates, accepting permissions, sharing, identifying top ten friends, storing user data etc. The only ‘work’ that needed doing was the creative and content layer to sit on top.

To find out more about the Facebook Apps I technically directed for Ellas Kitchen please click here.

Panasonic :: European Roll-out for Community Platform

Whilst at Brave, part of the Billington Cartmell group of companies, I was involved with a few significant projects for their lead client, Panasonic. The Panasonic Lumix G is their top selling prosumer camera and Brave had been running there very successful ‘Lumix Lifestyle’ UK community site based in WordPress that enabled professionals and amateurs alike to share images, techniques and complete in competitions all in a helpful, non sales orientated environment.  Due to the success of the community the client decided to roll out a similar platform across all their European territories. My involvement was to do a technical and code analysis on the existing platform that had evolved over time with numerous developers and make recommendations as to how the sites look and feel could be transported whilst completely overhauling the back-end to make more flexible, secure and future proof. The clients main requirement was to be easily able to manage the communities from within their local territories and seamlessly turn on or off localised content, assets and functionality within the shared platform. My recommendation was to use BuddyPress combined with a host of other bespoke and premium plugins on a multisite installation of WordPress.

John Frieda :: 'Bag a Box' Facebook App

Whilst at Brave, I was responsible for an amazing, yet challenging, build for a John Frieda App on Facebook. Called ‘Bag a Box’ the app was a HTML5 game based on the principal of snaffling, whereby users could grab an evening wear item that they want from the previous owner and if they happened to ‘own’ the product when the winning moment passed they would win it. Luxury items like handbags were featured creating a very competitive environment for people to participate ensuring masses of users and sharing. Technically we had to ensure that the server was correctly load balanced for the anticipated demand and that latency etc were minimised as much as possible in order to make the best experience possible for potentially hundreds of simultaneous requests. Other areas involved overseeing the back-end code and ensuring the future portability of the code into similar projects or creative executions.

Babybel :: SpaceHopper Campaign

Whilst at Brave we created a Babybel’s SpaceHopper Campaign that allowed participants to upload their own picture (generally of children) and position and wrap it round a Babybel branded space-hopper. These were then printed remotely and delivered back to the user. The code was Php-based and the platform was WordPress.