Whilst Technical Director at Closer, the experiential marketing arm of the Billington Cartmell Group, I was required to prototype a Remote Training Platform for their lead client, the Electronics giant, Philips. The web-based application enabled Philips marketeers to login and create content in the form of video sales promotion training tutorials and related questionnaires in order to access the quality of the users understanding of the training video. The marketeers could then simply select the people form their employee database that they wished to train and send them a secure link to log in and be tracked, SCORM and other related eLearning tools were not required.
Citroën :: DS3 Rich Media Ideas & Build
I was asked to create a variety of online media concepts for a launch campaign for Citroen’s DS3 by OutSorcery, one of EuroRSCG’s top creative agencies. The campaign theme was ‘AntiRetro’.
Full story boards were submitted for each concept along with working flash examples that i built of the more advanced, proposed functionality. Citroen choose one of my concepts for production, ‘The Dialer’, which, along with OutSorcery’s ‘Car Configurator’ concept became the crux of Citroens online campaign for the DS3’s launch.
Upon winning the pitch i was then responsible for both the production and build of the live, final versions of all the flash banners in various sizes and formats including a full homepage page takeover of MSN.co.uk. I was also responsible for trafficking the banners through the DoubleClick network.
I also built a range of banners for the Citroen C3. Click here to find out more.
Citroen DS3 Dialer Banner
Citroen DS3 Car Configurator Banner
UKCIP :: Consultancy, UX, Design & Build
I was required to discuss, spec and build an interactive Climate Change application for UKCIP (UK Climate Impacts Programme) via Oxford Universities Advanced Learning Department. It was built in Flash and featured 5 separate applications with video that educated businesses about the impact of Climate change and how to mitigate against changes in it. The overall UI was 3D based, utilising a carousel-based engine and the individual applications featured a range of interactive, learning-based elements ranging from games to more standard drag and drop interactions.
Next :: Consultancy, UX & Build
EMC is one of the world’s leading IT Consultancies and I was required to create the UX and then build a video-rich microsite for Next’s Winter Advertising Campaign. Timings were very tight as the TV ad campaign had been already booked and there was no technical documentation or user journeys’ supplied. Having established just what was required, I was able to create a great User Experience (UX) by delivering a beautiful, compelling, engaging, rich website with streamed videos, interviews, extensive effects and tweening that adhered to the clients and consultancies high expectations within the this astonishing timeframe.
Drive Business :: Technical Director
I was appointed Drive Businesses Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints, Hooch and celebrities like Kelly Brook and Randy Jackson. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity.
Other areas included:
A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
Ensuring that all test scripts are accurate
Separating Logic and Design in site builds via templating, specifically smarty templates.
Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
Improving Localisation on platform by instigating multiple currencies
Ibiza Penthouse :: V-UI Additions for DeliciouslySorted.com
At the request of Ibiza Penthouse, Ibiza’s premier penthouse complex, we have upgraded the www.delicioulysortedibiza.com website to incorporate a new ‘penthouse’ section featuring their commercial, recent photography and further property information.
Deliciously Sorted :: V-UI (Flash Site)
Another V-UI, this time for Deliciously Sorted, the Balearics foremost concierge and catering company who’s clients include Siena Miller, Calvin Klein and P Diddy. This V-UI contains a host of additional modules including an iTunes-style press gallery and video.
Saatchi & Saatchi :: Technical Director
I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
Atlantis – The Palm :: Technical Project Management
Atlantis – The Palm is a luxury hotel based at the Palm, Dubai. Whilst at Saatchi and Saatchi I was it was my responsibility to advise the account directors’ on the best way to implement their clients Digital offerings. Work overseen included a Paper Vision based content carousel with a full CMS for their site, a variety of flash assets for their American hosted/built site and numerous email rich-media mail campaigns for delivery via their preferred mail marketing companies. I also assisted the Account Director compile the Atlantis 2009 Digital Agenda presentation for Sol Kerzner.
Visa :: Digital Campaign Management
Whilst i was at Saatchi and Saatchi’s I was responsible for technically overseeing two large Digital campaigns that included numerous video/flash asset creations for Visa’s partner sites and a wealth of rich media banners that ran on FlashTalking. I had to attend numerous client meetings and liaise regularly with the account director, Visa’s head of marketing and their third-party suppliers about all aspects of their campaign. I was also responsible for giving guidance to the film production companies involved on how best to optimise their shoots for successful content capture for a web-based campaign, sourcing technological companies for massive brand building public events and liaising with creative Digital agencies who were providing new treatments for a campaign.