Whilst Natives Lead Creative Technologist I worked for SFR, Frances leading telephone, mobile and broadband provider (part of Vivendi the group). The projects I was involved in ranged from the research, design and build of their next generation set-top box featuring plenty of ground-breaking entertainment and home-orientated technologies accessed via an advanced HTML5 UI. The majority of my work was based on the User Interface and User Experience side and involved numerous tasks including Prototyping UIs, investigating technologies, recruiting the necessary IOS, Android and HTML5 developers and regularly visiting France to discuss and present the progress with the client SFR. In addition i was also responsible for evaluating and improving their range of cloud based business SAS services.
Please note the images displayed are not the products created as they are under strict NDA and will not be released until 2016.
Dove :: TV Advert to Shopping Basket via Mobile
Whilst Technical Director at Billington Cartmell i spent considerable time assisting the Innovation Team in cutting edge, first to market solutions. One of these was a hybrid concept bringing together a range of pre-existing technologies to produce a compelling synergy.
The idea was simple, watch a TV advert for something you like, hold up your phone, identify the video in real-time (far quicker that reading an audio file via Shazzam for instance) and trigger a response or ultimately send the item seamlessly to your preferred supermarkets shopping basket for your next online shop. I was responsible for writing the technical specifications, researching the hi-tech partners technologies and SDKs, writing the scope of work and liaising with the proposed client, Unilever on the matter.
Ellas Kitchen :: Global Websites, Banners & Facebook Apps
Whilst Technical Director at Billington Cartmell I was responsible for all digital work produced for their client Ellas Kitchen, the leading baby food manufacturer.
The work involved the full mix of digital channels including a global website framework, ecommerce, facebook apps, HTML5 and Flash banners and client-editible email campaigns. In addition I was also responsible for the vetting and tweaking of their first nationwide TV campaign, thus ensuring that it and the assets created could be leverage efficiently within an highly interactive digital campaign too.
I had numerous strategic and technical meetings with the client and related third parties and attended focus groups with mothers in order to investigate proposed routes.
50 Connect :: Interactive TV HTML Site & Flash Banners
Converted their existing ASP-based Portal to Interactive Television specifications. Site was designed in order to optimise both the picture quality and the user experience on a variety of TV displays without the use of a mouse. Also created twelve trackable flash-banners for use in their Internet portal and online advertising campaigns.