Whilst at Billington Cartmell we built a global website platform for Albert Bartlett, the leading grower, packager and suppliers of potatoes. The client wanted a platform that could scale efficiently over time and permit a range of sites from full functionality localised sites enabling each territory to maintain autonomy through bespoke content, varying tone of voice and look and feel.
The platform was based on a heavily modified version of WordPress running in multisite mode and had eCRM functionality built in as well for seamless email marketing via Campaign Monitors API. We built the site on a Twitter Bootstrap-based framework enabling both wire-framing, IA and prototyping to be done in the browser with pixel perfect designs and layouts that could be ‘coloured in’ after approval. This novel and time-efficiently approach saved a lot of time and money compared to similar projects.
Other bits of functionality included a database of their suppliers that populated an Ajax-based map, a compete product section, clever url rewriting and an interactive history of the brand.
The following is my quote taken from the press release:
“Utilising the latest technology we’ve built a solid technical foundation for Albert Bartlett to launch and explore various market opportunities with the greatest efficiency and minimal cost. Developed upon a modular based platform, heavily customised by our in-house developers, features can be added and removed from any channel or individual sites at will. Additionally content can be centrally managed and then pushed to individual territories sites for localisation by the client or the local agency….”