Visa :: Digital Campaign Management

Whilst i was at Saatchi and Saatchi’s I was responsible for technically overseeing two large Digital campaigns that included numerous video/flash asset creations for Visa’s partner sites and a wealth of rich media banners that ran on FlashTalking. I had to attend numerous client meetings and liaise regularly with the account director, Visa’s head of marketing and their third-party suppliers about all aspects of their campaign. I was also responsible for giving guidance to the film production companies involved on how best to optimise their shoots for successful content capture for a web-based campaign, sourcing technological companies for massive brand building public events and liaising with creative Digital agencies who were providing new treatments for a campaign.

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