I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
Starbucks :: Website Rebuild
Whilst at Saatchi and Saatchi I was responsible for overseeing the London-based rebuilding and populating of a website that had been initially built for Starbucks by their American-based web development agency. The overriding issue was the lack of flexibility in the existing AS3 code to implement content changes efficiently and I advocated the rewriting of the classes to cater for an xml-based content structure for easy updating and localization and to ensure future coding compatibility.