British Olympic Association / Team GB :: Technical Direction

I was at KitKattNohr Digitas, a top global Digital agency that’s part of the Publicis Group, to bring technical leadership to a range of private and public websites for the London 2012 Olympics, Team GB and the British Olympic Association (BOA). I am heavily in all areas of the Olympics based projects, from board level discussions with KNDs new merger-driven management team (Paul Kitkatt / Mark Nohr), to working with and overseeing creative’s, writing business and technical documentation, helping manage budgets and project burn, dealing daily with the client on a range of technical and non-technical issues, managing self appointed and client appointed third-parties, recruiting and managing developers, both in house and remote, and even managing to find the time to write some great code and offer inspirational leadership! The 6 websites are all built using Drupal 7 and leverage the advantages of a multisite Drupal configuration. Additional modules, including Organic Groups, Views, Mollum, WYSIWYG and Backup, are used and great care was taken to ensure the stability and maturity of these modules before signing off their acceptance within the build. The responsive grid-based theme framework, Omega, was chosen for the project predominately for its native support of HTML5 but also because of its liquid design principals and graceful degradation. Traditional (‘waterfall’), agile and prototyping build processes all used within the project and all the project management was done via MS Project and Jira.

The websites built for the Olympics were:

  1. New main website for the London2012 Olympics (www.olympics.org.uk)
  2. A secure Athlete Accreditation Site
  3. Campaign Micro site for ‘Join Our Greatest Team’ campaign that also featured advanced Flash
  4. Private partner-facing Olympic Pledge site for all Olympic sponsors employees
  5. A community and forum based site for the friends and families of Olympians
  6. A video driven ‘welcome pack’ site for UK athletes who have been selected

* All sites had an accessibility implementation of Double A, and graded browser support to include IE6. ** Mobile and IOS support was also included.

Below is a brief summary of my work:

  • Heavily client-facing. I was the single technical contact point for the multiple projects, my role included the presenting of ideas, board level discussions and multiple technical and business-related meetings
  • Researched and agreed the requirements for a bespoke sports based CMS for both web and screen based (offices, Olympic village etc) content during the 2012 Olympics that enabled two communication from athletes to the public and the public back to the athletes
  • Conception of ideas with creative’s and identifying technologies to enhance the sites functional creativity and overall stickiness (like using databases to create rich immersive comment driven digital walls in the athletes village)
  • Third party technology provider discussion, evaluation and leadership including ePlayer, Movergy, GBSports TV, InfoStrada, YouTube, AnchorFan, Gigya and Getty
  • Installation, configuration and evaluation of social networking and DMS technologies (open source and commercial) for use within the campaign elements of the site.
  • Technical meetings with other relevant organisations  like the IOC and Locog and sponsors like BP, Mini, Cadburys and TechnoGym
  • The facilitating of widget-based API, MRSS and RSS based data sources for real-time content
  • Dealing with Rackspace, Amazon and Akamai and identifying and arranging suitable cloud servers, load balancing, content delivery networks and security
  • Full content audits of legacy Olympic sites by Haymarket and Cisco.
  • Mitigating against loss of data, establishing ownership of the  different types of data, the selection and installation of SSL and arranging for Penetration Testing by a ethical hacking organisation
  • Writing test scripts and organising internal and remote QA
  • UX, Wire-Framing, Mind Mapping and Prototyping

In addition other work I achieved for KitKattNohr Digitas includes:

  • Helped instigate process and working methodology within KitKattNohr Digitas by meeting with all key directors and identifying concerns (Accounts, Planning, Project Management, Creative and Tech)
  • Interviewing and hiring of technical and front end staff including high-level Drupal developers
  • Working closely with Graphic Designers to ensure maximum leverage of liquid designs, the responsive grid and limit ‘over design’ at early stages of the project

Saatchi & Saatchi :: Technical Director

I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.

T-Mobile :: Androids Launch in the UK

Whilst at Saatchi and Saatchi I was responsible for technically overseeing the launch of the Android platform in the UK for TMobile. Items included the creation of the UK’s first Android game, an AS3 Flash micro site and a wealth of online advertising for the UK launch of the G1 Phone from Google (the UKs first Android phone). The G1 Mapping Game / Engine utilised the new Open Source mobile Android operating system and could be played on the phone or downloaded as a Open Source SDK from T-Mobile to assist developers to develop new, map-based games. The AS3 site also included a game with full database driven scoring and viral functionality. Throughout both projects I had to liaise regularly with Google, their business and technical contacts and the our games developers. In addition to this, I also managed a series of multi-lingual rich-media banner campaigns including one for the launch of the new G1 Phone from Google and assisted in the procurement of suitable external companies to work on a new dance-based avatar’ campaign.

The G1 Mapping Game – The UKs first Android Game

The G1 Website

The G1 Banner

Dance Off

Double Your Credit Campaign Website

Double Your Credit Campaign Banners

Cadburys :: Touch Screen Game

Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to liaise with their technologists too.

Atlantis – The Palm :: Technical Project Management

Atlantis – The Palm is a luxury hotel based at the Palm, Dubai. Whilst at Saatchi and Saatchi I was it was my responsibility to advise the account directors’ on the best way to implement their clients Digital offerings. Work overseen included a Paper Vision based content carousel with a full CMS for their site, a variety of flash assets for their American hosted/built site and numerous email rich-media mail campaigns for delivery via their preferred mail marketing companies. I also assisted the Account Director compile the Atlantis 2009 Digital Agenda presentation for Sol Kerzner.

General Mills :: Online Strategy Discussions

Whilst at Saatchi and Saatchi I attended numerous strategic and planning meetings to discuss and begin the implementation of General Mills’ 2009 Online strategy for their numerous food-based brands. These brands included Green Giant, Betty Crocker, Haagan-Dazs and Old El Paso.

Starbucks :: Website Rebuild

Whilst at Saatchi and Saatchi I was responsible for overseeing the London-based rebuilding and populating of a website that had been initially built for Starbucks by their American-based web development agency. The overriding issue was the lack of flexibility in the existing AS3 code to implement content changes efficiently and I advocated the rewriting of the classes to cater for an xml-based content structure for easy updating and localization and to ensure future coding compatibility.

Axa :: Technical Project Management

Whilst at Saatchi and Saatchi I was responsible for overseeing a TV Campaign’s conversion to online. This included working with the creative’s to maximise the sourced material from the existing commercial’s footage. I was also responsible for raising numerous concerns about impossible creative treatments that were about to be pitched to the client.

Google Oceans / MSC :: Project Assessment

Whilst at Saatchi and Saatchi I was responsible for technically assisting the Marine Stewardship Council (MSC) with a producing a content layer and corresponding website to work within the new Google Oceans application.

NSPCC :: Outsourcing Management

Whilst at Saatchis and Saatchis I assisted the above-the-line creative’s to extend their award winning campaign against cruelty to children onto the web as an interactive game. Liaised with both the animation production company and a Kiev-based development partner to get the project started and built a working flash demonstration illustrating the way the code should be implemented.