Whilst Technical Director at Closer, the experiential marketing arm of the Billington Cartmell Group, I was required to prototype a Remote Training Platform for their lead client, the Electronics giant, Philips. The web-based application enabled Philips marketeers to login and create content in the form of video sales promotion training tutorials and related questionnaires in order to access the quality of the users understanding of the training video. The marketeers could then simply select the people form their employee database that they wished to train and send them a secure link to log in and be tracked, SCORM and other related eLearning tools were not required.
Ecover :: Experiential Event R&D
Whilst working at Brave (part of the Billington Cartmell Group) I was asked to investigate and advise on the best way to allow two handheld Ecover Disinfection Sprays with ‘pull to release’ handles to be used as both game and content controls for an state of the art exhibition stand at a global event. After investigation into Arduinos and similar standalone hardware our decision was to use a midi interface with the amount the user pulls the trigger translating into the amount of left or right orientation required to navigate the content or aim at targets in the game. Factors like health and safety and ease of relocation and build strength were also challenges that we had to technically surmount.
T-Mobile :: Androids Launch in the UK
Whilst at Saatchi and Saatchi I was responsible for technically overseeing the launch of the Android platform in the UK for TMobile. Items included the creation of the UK’s first Android game, an AS3 Flash micro site and a wealth of online advertising for the UK launch of the G1 Phone from Google (the UKs first Android phone). The G1 Mapping Game / Engine utilised the new Open Source mobile Android operating system and could be played on the phone or downloaded as a Open Source SDK from T-Mobile to assist developers to develop new, map-based games. The AS3 site also included a game with full database driven scoring and viral functionality. Throughout both projects I had to liaise regularly with Google, their business and technical contacts and the our games developers. In addition to this, I also managed a series of multi-lingual rich-media banner campaigns including one for the launch of the new G1 Phone from Google and assisted in the procurement of suitable external companies to work on a new dance-based avatar’ campaign.
The G1 Mapping Game – The UKs first Android Game
The G1 Website
The G1 Banner
Double Your Credit Campaign Website
Double Your Credit Campaign Banners
Nokia :: Product Website Prototyping
Creation and deployment of an interactive site demonstration for their new mobile phone branding. It was to be presented to the global marketing executives of Nokia. MovingBrands supplied me with the visuals and videos and a series of story boards and I had to build the site via Flash. The site and demonstration included numerous interactive elements and a wealth of audio effects.