Ki Performance :: Chief Technical Officer for StartUp
I was appointed Chief Technology Officer (CTO) of Ki Performance, a leading health and wellbeing provider to primarily manage their technical relationships with third parties, spec and develop white-labelled health and diet portals and create affiliate technologies that could increase sales opportunities. It was a very hands on role with considerable time was spent using Open Source, namely WordPress and Magento.
Whilst there i was also designed and built a rich media campaign to increase armband sales and even planned and deployed the placements of these ads on Google’s Ad Network. Additionally I had to maintain and develop their ASP-based ecommerce site, their Word Press-based blog, their YouTube channel and other online press and PR.
Internally, I was involved with the day to day running of the business, acting as a catalyst to working smarter at every opportunity. Areas included creating a content archive, introducing cloud-based collaboration including the externalising of all communications and creating an in house support ticketing system utilising trellis desk.
Substantial time was also spent investigating the migration of their current .ASP eCommerce store to an open source Magento-based system.
VoiceApps :: New Business Venture
Voice-enabled applications and services
VoiceApps is taking communications to the next level by utilizing the latest technologies to offer advanced voice-enabled applications and services for both business and personal use.
VoiceApps product and service range includes:
Corporate Communications Tools
Call Center Plug-ins
Mobile Apps (iPhone, Android, Windows Mobile and Symbian OS)
Social Networking Apps (Facebook, MySpace, Bebo)
E-Ticketing & V-Ticketing
SMS (computer to mobile and mobile to computer)
Sonic Triggers and Audio Commercials
Automated Voice to Text Transcription
Advanced Call Management
Next :: Consultancy, UX & Build
EMC is one of the world’s leading IT Consultancies and I was required to create the UX and then build a video-rich microsite for Next’s Winter Advertising Campaign. Timings were very tight as the TV ad campaign had been already booked and there was no technical documentation or user journeys’ supplied. Having established just what was required, I was able to create a great User Experience (UX) by delivering a beautiful, compelling, engaging, rich website with streamed videos, interviews, extensive effects and tweening that adhered to the clients and consultancies high expectations within the this astonishing timeframe.
All Saints :: eCommerce UX and eCRM
Whilst at Drive Business I spent a lot of time working closely with All Saints, the phenomenally successful fashion retailer who’s international eCommerce site was turning over £40 million annually.
I had the task of improving their websites User Experience (UX) from both a functional and physical perspective in order to increase sales and site performance. This included:
Reworking of websites homepage to incorporate dynamic content deep linking to new products and collections.
Prototyping a clothes viewer written in flash to enable both image and video based content to have clickable product hotspots in real-time.
Improving Navigation and Usability by increasing a logical hierarchy to the sites structure after extensive usability analysis. Again the aim was increase sakes opportunities and decrease drop-off.
Advocating the use of SIFR to replace png buttons and brand elements to increase the brand experience whilst decreasing page loading times and optimising the servers performance.
Implementing logical switches in database to ensure maximum efficiency.
Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
Improving search queries by rewriting meta data including the use of batch bitmap RGB analysis for colour tagging products.
Increased visibility of work for client via Jira.
Investigating and prototyping the best open source platforms to manage customer services efficiently and reduce the customer services departments dependence on Outlook.
Kelly Brook :: Website and Secure CMS
Whilst at Drive Business, the leading eCommerce company, i was responsible for the planning, ux and build of a new website for Kelly Brook, the actress. We built a beautiful site with a great UX, featuring a wealth of photography and video. Another significant feature was that Kelly and her management team were able to add and amend all content via a secure CMS.
Reiss :: Flash Look Book
Whilst at Drive Business, the leading eCommerce company, I was responsible for the creation of a Flash look book for one of their main clients, Reiss. This flash application resided on the homepage of their main website and after extensive User Experience (UX) research we created a simple UI enabled the user to quickly find the type and style of clothing that they sought in a visually immersive and engaging way.
Saatchi & Saatchi :: Technical Director
I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
T-Mobile :: Androids Launch in the UK
Whilst at Saatchi and Saatchi I was responsible for technically overseeing the launch of the Android platform in the UK for TMobile. Items included the creation of the UK’s first Android game, an AS3 Flash micro site and a wealth of online advertising for the UK launch of the G1 Phone from Google (the UKs first Android phone). The G1 Mapping Game / Engine utilised the new Open Source mobile Android operating system and could be played on the phone or downloaded as a Open Source SDK from T-Mobile to assist developers to develop new, map-based games. The AS3 site also included a game with full database driven scoring and viral functionality. Throughout both projects I had to liaise regularly with Google, their business and technical contacts and the our games developers. In addition to this, I also managed a series of multi-lingual rich-media banner campaigns including one for the launch of the new G1 Phone from Google and assisted in the procurement of suitable external companies to work on a new dance-based avatar’ campaign.
The G1 Mapping Game – The UKs first Android Game
The G1 Website
The G1 Banner
Double Your Credit Campaign Website
Double Your Credit Campaign Banners
Cadburys :: Touch Screen Game
Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to liaise with their technologists too.
Atlantis – The Palm :: Technical Project Management
Atlantis – The Palm is a luxury hotel based at the Palm, Dubai. Whilst at Saatchi and Saatchi I was it was my responsibility to advise the account directors’ on the best way to implement their clients Digital offerings. Work overseen included a Paper Vision based content carousel with a full CMS for their site, a variety of flash assets for their American hosted/built site and numerous email rich-media mail campaigns for delivery via their preferred mail marketing companies. I also assisted the Account Director compile the Atlantis 2009 Digital Agenda presentation for Sol Kerzner.