Whilst at Billington Cartmell i was responsible for the Big Outdoors Facebook App that allowed parents to upload ideas for outdoor activity ideas for their young children. The best ideas were then put into leader-boards and the users could then vote on them. The response was very positive and many parents commented on how useful it is. I was responsible for the entire build and it was done using my own bespoke Facebook/Wordpress framework.
Ellas Kitchen :: Create your own TV Ad Facebook App
Billington Cartmell were asked to create Ellas Kitchens first integrated advertising campaign. I was involved at the story board stage and briefied to source the right type of flash animator to ensure the streamlined portability of their assets for use in the Digital side of the Campaign (both on the website and within Facebook as an App). The idea within the digital execution was for users to recreate the TV advert but, in addition, being able to personalise the content with pictures of their children and their own messaging. It was to be built in flash utilising my bespoke Facebook / WordPress framework.
Ellas Kitchen :: Spin to Win Facebook App
The Ellas Kitchen ‘Spin to Win’ Facebook App was a flash-frontend, php-backend game by which users had to spin a pin wheel on the screen and whatever item it finished on was the item that the user one. Most prizes were voucher based and the fulfillment of these was done via Coupons.com. The ease of use and the significant discounts trough the vouchers combined to make this a very successful campaign with thousands of new ‘Friends of Ellas’ being signed up. This project again used the WordPress framework I created to power both the flash communication with Faceboook via JS and the Php backend for the game.
Babybel :: SpaceHopper Campaign
Whilst at Brave we created a Babybel’s SpaceHopper Campaign that allowed participants to upload their own picture (generally of children) and position and wrap it round a Babybel branded space-hopper. These were then printed remotely and delivered back to the user. The code was Php-based and the platform was WordPress.
Surf :: Gorgeous Laundrette Facebook App and Banners
At Billington Cartmell, we created a Gorgeous Laundrette Facebook Game based in Flash in which surfers were put in charge of a male model, Danny, who was at their every whim. I was involved throughout the entire process from signing off the concepts pre-client, to writing the technical specifications, working out costs, and managing both the Flash and Php development and QA on the project. The app was, as usual, built upon my WordPress based framework ensuring maximum build efficiency and cost-effectiveness. In addition I was also responsible for seeing the game ported to Flash teaser banners to be served on the DoubleClick network.
Wrigleys Airwaves :: Facebook App and Digital Advertising
Billington Cartmell were asked to reposition Wrigley’s Airwaves chewing gum from a medicinal decongestant to a product that offers consumers mental refreshment. The resulting award winning fully integrated campaign celebrated the effect of Airwaves’ unique menthol kick under the strapline and rebranding, Pocket Some Pow.
The result used visually impactful cartoon-style graphics across various media, from outdoor advertising and press to digital, social media and in-store sampling. As Technical Director i was responsible for overseeing the Digital aspects of the work which included a multi-level PowMan game on Facebook, Rich Media Banners in both HTML5 and Flash on DoubleClick and Digital Billboard advertising nationwide, Social Media channels and a series of bespoke Tube and Stadium digital advertising positions.
Sennheiser :: Labyrinth Collaboration Event and Facebook App
Billington Cartmell had a very successful music and performance arm, developed to marry brands and celebrities in a complementary marketing synergy. Artists like Plan B, Kylie Minogue and Dynamo teamed up with brands like Lucozade and Lexus for some award winning collaborative campaigns. One of these collaborations involved Sennheiser, a client, and Labyrinth teaming up to target the booming teenage headphone market that was increasingly dominated by brands like Beats Audio. I oversaw the Facebook competition from a technical perspective in which winners could spend time in the studio with Labyrinth and then assisted in the R&D on the event side which involved professional photographers compiling branded adverts emulating the campaign with pictures of attendees in the place of Labyrinth.
Scotty Brand :: Pixar's Brave Facebook App and Website Updates
Scotty Brand, a Billington Cartmell client, is a leading vegetable brand sold in the majority of supermarkets. Scotty had teamed up with Disney and Pixar for the launch of Brave, the animated movie about a red-haired Scottish girl on an adventure. I was responsible for the build of the Facebook App which contained a simple game with ‘Magic Moments’, predefined winning times so users who took part could randomly and securely win prizes. Other features included the ability to check unique urns form on-pack codes and deliver prizes and coupon vouchers against them too.
PotNoodle :: 'Easy Street' Facebook Game
Whilst working at Billington Cartmell I was responsible for overseeing numerous Facebook campaigns and apps for their lead client, Unilever. PotNoodle’s ‘Easy Street’ Facebook App was a selection of flash-based games with a retro, binary feel. Players competed for prizes by aggregating highest scores on a leaderboard and then sharing their positions. This project was part outsourced.
St Ives :: 'Bare to Dare' Facebook Campaign
Whilst at Billington Cartmell I was responsible for many Facebook Campaigns for their lead client, Unilever. The St Ives ‘Bare to Dare’ campaign was a two stage campaign that featured almost naked male models revealing all for the first part, then inviting ‘real women’ to take and share a picture of themselves without make up. I technically drove the entire project from conception to delivery and areas of importance included the rejection of the initial concepts on feasibility grounds, advising the video shoot on how to maximise footage captured by using a non-linear approach to the outputted content, resolving the technical mechanic of how visitors translated to revealing the models and overseeing the build and code use within both the flash front end and php back-end.