Wrigleys Airwaves :: Facebook App and Digital Advertising
Billington Cartmell were asked to reposition Wrigley’s Airwaves chewing gum from a medicinal decongestant to a product that offers consumers mental refreshment. The resulting award winning fully integrated campaign celebrated the effect of Airwaves’ unique menthol kick under the strapline and rebranding, Pocket Some Pow.
The result used visually impactful cartoon-style graphics across various media, from outdoor advertising and press to digital, social media and in-store sampling. As Technical Director i was responsible for overseeing the Digital aspects of the work which included a multi-level PowMan game on Facebook, Rich Media Banners in both HTML5 and Flash on DoubleClick and Digital Billboard advertising nationwide, Social Media channels and a series of bespoke Tube and Stadium digital advertising positions.
Morrisons :: iPad Experiential Campaign R&D
Whilst at Billington Cartmell i assisted one of their lead clients, Morrisons, in researching their Christmas Experiential Campaign that involved a team of Morrisons Christmas helpers being dispatched to key shopping Centers setting up stands and asking members of the public to help them compile their Christmas shopping lists on branded iPads. As the lists were being completed the real-time savings were displayed and the total savings achieved for all customers would then be displayed on a large screen as part of the event. The customer could also print off a voucher and redeem it when they purchased the goods on their list.
Panasonic :: 'Flag Tags' Facebook and Mobile App
Panasonic is the official worldwide Olympic partner in the Audio Video Equipment Category, and whilst working as Technical Director of Brave I was responsible for technically overseeing their 2012 Olympics campaign, Flag Tags.
Flag Tags allowed people around the world to show support for their country in the London 2012 Games by projecting a map onto the users face, applying a displacement filter and allowing it to be creatively edited to produce unique and personal effects. These could then be shared (‘Share the Passion’ was the strap line) and / or submitted to your nations gallery for a Flag Tag country leader board. The campaign started within Facebook as a Flash / Php App and due to its unprecedented success it was then ported to mobile for both iOS and Android. Over 50,000 people globally took part with no additional supportive advertising proving the viral success of a succinct idea.
As Technical Director my input included working out the back-end, CDN and server infrastructure, researching and experimenting with the flash developer the best way to achieve the displaced flag effect without it looking ‘stuck on’, selecting the appropriate third party for the mobile build and assisting with QA throughout.