Morrisons :: iPad Experiential Campaign R&D

Whilst at Billington Cartmell i assisted one of their lead clients, Morrisons, in researching their Christmas Experiential Campaign that involved a team of Morrisons Christmas helpers being dispatched to key shopping Centers setting up stands and asking members of the public to help them compile their Christmas shopping lists on branded iPads. As the lists were being completed the real-time savings were displayed and the total savings achieved for all customers would then be displayed on a large screen as part of the event. The customer could also print off a voucher and redeem it when they purchased the goods on their list.