Ellas Kitchen :: Global Websites, Banners & Facebook Apps

Whilst Technical Director at Billington Cartmell I was responsible for all digital work produced for their client Ellas Kitchen, the leading baby food manufacturer. The work involved the full mix of digital channels including a global website framework, ecommerce, facebook apps, HTML5 and Flash banners and client-editible email campaigns. In addition I was also responsible for the vetting and tweaking of their first nationwide TV campaign, thus ensuring that it and the assets created could be leverage efficiently within an highly interactive digital campaign too. I had numerous strategic and technical meetings with the client and related third parties and attended focus groups with mothers in order to investigate proposed routes.