Ellas Kitchen :: Global Website, Email and eCRM Platform

Ellas Kitchen, a Billington Cartmell client, is one of the worlds leading organic baby food manufacturers and i was responsible for the build and roll out of a new eCRM platform that consisted of a multi-site WordPress-based platform for websites with email, Facebook and customer service functionality built in.

Global Website Platform with Localised Sites

The website was designed on the clients request to emulate the cartoon look and feel of the brand including ‘wiggly borders’ on all assets. The site was a full rebuild mainly in PHP and HTML5 with the odd flash asset for selected animation. Full localisation for European territories, America and Australia is possible and further territories could be added at will. All content and functional modules could be seamlessly deployed between territories creating both content aggregation, convenience and economies of scale. Customer details were also stored centrally and a Single Customer view was achieved that proves invaluable in email marketing and intelligent design and communication. eCommerce was the most recent addition to the platform enabling all their products to be purchased and their inventory to be managed centrally.

Email Marketing

Part of the eCRM Platform was the ability for the client to login and create targeted email campaigns at will from editable templates that we had designed for them. Using Campaign Monitors API we seamlessly connected the global customer view from the websites and Facebook apps into a filterable mail list enabling detailed user segmentation for the creation and serving of highly targeted messaging.

Facebook Apps

The final significant piece to the Ellas Kitchen eCRM platform was the Facebook App management technology that we encoded within the environment and ran off a multi-site SSL. This enabled Facebook Apps to be deployed as easily as a new site, containing all the predefined generic functionality that apps require like like-gates, accepting permissions, sharing, identifying top ten friends, storing user data etc. The only ‘work’ that needed doing was the creative and content layer to sit on top.

To find out more about the Facebook Apps I technically directed for Ellas Kitchen please click here.

Panasonic :: European Roll-out for Community Platform

Whilst at Brave, part of the Billington Cartmell group of companies, I was involved with a few significant projects for their lead client, Panasonic. The Panasonic Lumix G is their top selling prosumer camera and Brave had been running there very successful ‘Lumix Lifestyle’ UK community site based in WordPress that enabled professionals and amateurs alike to share images, techniques and complete in competitions all in a helpful, non sales orientated environment.  Due to the success of the community the client decided to roll out a similar platform across all their European territories. My involvement was to do a technical and code analysis on the existing platform that had evolved over time with numerous developers and make recommendations as to how the sites look and feel could be transported whilst completely overhauling the back-end to make more flexible, secure and future proof. The clients main requirement was to be easily able to manage the communities from within their local territories and seamlessly turn on or off localised content, assets and functionality within the shared platform. My recommendation was to use BuddyPress combined with a host of other bespoke and premium plugins on a multisite installation of WordPress.