I was asked to be a technical consultant by Ibiza Delivers, an exciting Ibiza-based start-up, that aims to be the Balerics answer to Ocardo. They wanted a robust eCommerce store with real-time functionality to enable a multitude of advanced requirements including Multiple suppliers with perishable stock, Warehouse packaging, Member based services and Lorry distribution management.
With my significant eCommerce experience, having technically directed the likes of All Saints, Reiss and Gants eCommerce stores, they came to me seeking professional advise on the best approach to take.
I setup a Lamp testing server running Magento, researched and installed the suitable extensions and created a test site in order for them to assess the proposed route of action albeit with some bespoke advanced functionality missing.
Having proved the concept to them in was then responsible for the selection of a suitable company to facilitate the remaining advanced, bespoke customisations and host the service with watertight SLA.
I am retained on an ad hoc basis and continue to offer technical and creative advise.
Ki Performance :: Chief Technical Officer for StartUp
I was appointed Chief Technology Officer (CTO) of Ki Performance, a leading health and wellbeing provider to primarily manage their technical relationships with third parties, spec and develop white-labelled health and diet portals and create affiliate technologies that could increase sales opportunities. It was a very hands on role with considerable time was spent using Open Source, namely WordPress and Magento.
Whilst there i was also designed and built a rich media campaign to increase armband sales and even planned and deployed the placements of these ads on Google’s Ad Network. Additionally I had to maintain and develop their ASP-based ecommerce site, their Word Press-based blog, their YouTube channel and other online press and PR.
Internally, I was involved with the day to day running of the business, acting as a catalyst to working smarter at every opportunity. Areas included creating a content archive, introducing cloud-based collaboration including the externalising of all communications and creating an in house support ticketing system utilising trellis desk.
Substantial time was also spent investigating the migration of their current .ASP eCommerce store to an open source Magento-based system.
VoiceApps :: New Business Venture
Voice-enabled applications and services
VoiceApps is taking communications to the next level by utilizing the latest technologies to offer advanced voice-enabled applications and services for both business and personal use.
VoiceApps product and service range includes:
Corporate Communications Tools
Call Center Plug-ins
Mobile Apps (iPhone, Android, Windows Mobile and Symbian OS)
Social Networking Apps (Facebook, MySpace, Bebo)
E-Ticketing & V-Ticketing
SMS (computer to mobile and mobile to computer)
Sonic Triggers and Audio Commercials
Automated Voice to Text Transcription
Advanced Call Management
Next :: Consultancy, UX & Build
EMC is one of the world’s leading IT Consultancies and I was required to create the UX and then build a video-rich microsite for Next’s Winter Advertising Campaign. Timings were very tight as the TV ad campaign had been already booked and there was no technical documentation or user journeys’ supplied. Having established just what was required, I was able to create a great User Experience (UX) by delivering a beautiful, compelling, engaging, rich website with streamed videos, interviews, extensive effects and tweening that adhered to the clients and consultancies high expectations within the this astonishing timeframe.
Drive Business :: Technical Director
I was appointed Drive Businesses Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints, Hooch and celebrities like Kelly Brook and Randy Jackson. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity.
Other areas included:
A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
Ensuring that all test scripts are accurate
Separating Logic and Design in site builds via templating, specifically smarty templates.
Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
Improving Localisation on platform by instigating multiple currencies
Saatchi & Saatchi :: Technical Director
I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
T-Mobile :: Androids Launch in the UK
Whilst at Saatchi and Saatchi I was responsible for technically overseeing the launch of the Android platform in the UK for TMobile. Items included the creation of the UK’s first Android game, an AS3 Flash micro site and a wealth of online advertising for the UK launch of the G1 Phone from Google (the UKs first Android phone). The G1 Mapping Game / Engine utilised the new Open Source mobile Android operating system and could be played on the phone or downloaded as a Open Source SDK from T-Mobile to assist developers to develop new, map-based games. The AS3 site also included a game with full database driven scoring and viral functionality. Throughout both projects I had to liaise regularly with Google, their business and technical contacts and the our games developers. In addition to this, I also managed a series of multi-lingual rich-media banner campaigns including one for the launch of the new G1 Phone from Google and assisted in the procurement of suitable external companies to work on a new dance-based avatar’ campaign.
The G1 Mapping Game – The UKs first Android Game
The G1 Website
The G1 Banner
Double Your Credit Campaign Website
Double Your Credit Campaign Banners
Cadburys :: Touch Screen Game
Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to liaise with their technologists too.
Atlantis – The Palm :: Technical Project Management
Atlantis – The Palm is a luxury hotel based at the Palm, Dubai. Whilst at Saatchi and Saatchi I was it was my responsibility to advise the account directors’ on the best way to implement their clients Digital offerings. Work overseen included a Paper Vision based content carousel with a full CMS for their site, a variety of flash assets for their American hosted/built site and numerous email rich-media mail campaigns for delivery via their preferred mail marketing companies. I also assisted the Account Director compile the Atlantis 2009 Digital Agenda presentation for Sol Kerzner.
General Mills :: Online Strategy Discussions
Whilst at Saatchi and Saatchi I attended numerous strategic and planning meetings to discuss and begin the implementation of General Mills’ 2009 Online strategy for their numerous food-based brands. These brands included Green Giant, Betty Crocker, Haagan-Dazs and Old El Paso.