PotNoodle :: 'Easy Street' Facebook Game

Whilst working at Billington Cartmell I was responsible for overseeing numerous Facebook campaigns and apps for their lead client, Unilever. PotNoodle’s ‘Easy Street’ Facebook App was a selection of flash-based games with a retro, binary feel. Players competed for prizes by aggregating highest scores on a leaderboard and then sharing their positions. This project was part outsourced.

Panasonic :: 'Flag Tags' Facebook and Mobile App

  Panasonic is the official worldwide Olympic partner in the Audio Video Equipment Category, and whilst working as Technical Director of Brave I was responsible for technically overseeing their 2012 Olympics campaign, Flag Tags. Flag Tags allowed people around the world to show support for their country in the London 2012 Games by projecting a map onto the users face, applying a displacement filter and allowing it to be creatively edited to produce unique and personal effects. These could then be shared (‘Share the Passion’ was the strap line) and / or submitted to your nations gallery for a Flag Tag country leader board. The campaign started within Facebook as a Flash / Php App and due to its unprecedented success it was then ported to mobile for both iOS and Android. Over 50,000 people globally took part with no additional supportive advertising proving the viral success of a succinct idea. As Technical Director my input included working out the back-end, CDN and server infrastructure, researching and experimenting with the flash developer the best way to achieve the displaced flag effect without it looking ‘stuck on’, selecting the appropriate third party for the mobile build and assisting with QA throughout.