Pedigree :: IA & Tech Specifications

Whilst contracting as Technical Director at HyperNaked I was required to assist them technically with their work on the Pedigree account for a new product launch, ‘The JumBone’. The concept was a Facebook page and website with an embeded flash application for users to upload pictures and videos of their dog and then create and record sound effects in the ‘nom generator’ to sync with it. Once happy with the result a user could then recompile the video and submit it for consideration in the ‘Non-stop Nom film’ and share it with friends for their amusement or further viral participation. I was responsible for working with both the creative’s at the concepting stage and then with the Account Director in order to produce the Information Architecture (IA) documentation and the Technical and Functional Specifications.