HyperNaked :: Freelance Technical Director

Hyper is a phenomenally successful creative media agency whose clients include Nokia, Cadburys and Sony. They have just merged with Naked to form HyperNaked. I was recruited by them as freelance Technical Director to assist with technical guidance and leadership on two concurrent projects for their clients, Cadburys and Pedigree. It was also my duty to act as a creative technologist and contributre to a pitch for a potential client.

Cadburys :: 'Keep Team GB Pumped' Technical Direction

I was recruited by HyperNaked as freelance Technical Director to technically lead their client Cadburys’ London 2012 Olympic campaign. Cadburys are one of the British Olympic Associations and the Games main sponsors. The campaign, running now, is called “Keep Team GB Pumped” and the idea is that members of the UK public can record themselves via webcam singing 1 of 12 songs pre-selected to help inspire the athletes in their training. (Eye of the Tiger, Simply the Best etc). The recordings are then extracted on the server and recompiled as individual tracks or combined to form a UK Public choir for use in the TV and Radio Campaigns running up to and during London 2012. The application element of the site was flash based with a Red 5 Media Server to facilitate the audio / web cam recording. Other non-flash (Dhtml, Html) elements were also used for website content and within the Facebook page. The job included:
  • Writing the technical documentation and project scope
  • Wireframing, UX and some simple Prototyping
  • Evaluation and appointment of development agency (Stink Digital)
  • Numerous client meetings both technical and non technical
  • Meetings with Cadburys preferred technology providers about hosting and data storage
  • Numerous meetings and negotiations with YouTube with reference to using YouTube channels and YouTube Connect
  • Negotiating with both Rackspace, Amazon and Akamai re Cloud based solutions, CDN’s and Load Balancing.

Pedigree :: IA & Tech Specifications

Whilst contracting as Technical Director at HyperNaked I was required to assist them technically with their work on the Pedigree account for a new product launch, ‘The JumBone’. The concept was a Facebook page and website with an embeded flash application for users to upload pictures and videos of their dog and then create and record sound effects in the ‘nom generator’ to sync with it. Once happy with the result a user could then recompile the video and submit it for consideration in the ‘Non-stop Nom film’ and share it with friends for their amusement or further viral participation. I was responsible for working with both the creative’s at the concepting stage and then with the Account Director in order to produce the Information Architecture (IA) documentation and the Technical and Functional Specifications.