BuzzMyVideos :: Mobile CMS, UX, UI and Build

BuzzMyVideos is a leading MCN with over 5000 YouTube channels. I reported directly to the owners (two ex-YouTube executives). The majority of work I was tasked with involved setting up and managing a new mobile arm for the business that enabled their creators (including Roberto Saviano) to have their own apps on both the Google Play and Apple’s App Store. The apps were targeting the fans of the creators and contained a social feed with timeline-based posts from Instagram, Facebook and Twitter, a chat room, direct messaging with the creator and exclusive CMS-powered content and media not available elsewhere. My duties included planning and AB testing the UX, designing the base UI’s and creating detailed wire-frames and user journeys. I also setup an App CMS / Management suite on the Google Cloud and built a range of hybrid Mobile apps for individual Creators (JS / CSS3 / Rest API-based). I was also responsible for the day to day management of two offshore Mobile Development Agencies and built their new wordpress-based website.

Cadburys :: 'Keep Team GB Pumped' Technical Direction

I was recruited by HyperNaked as freelance Technical Director to technically lead their client Cadburys’ London 2012 Olympic campaign. Cadburys are one of the British Olympic Associations and the Games main sponsors. The campaign, running now, is called “Keep Team GB Pumped” and the idea is that members of the UK public can record themselves via webcam singing 1 of 12 songs pre-selected to help inspire the athletes in their training. (Eye of the Tiger, Simply the Best etc). The recordings are then extracted on the server and recompiled as individual tracks or combined to form a UK Public choir for use in the TV and Radio Campaigns running up to and during London 2012. The application element of the site was flash based with a Red 5 Media Server to facilitate the audio / web cam recording. Other non-flash (Dhtml, Html) elements were also used for website content and within the Facebook page. The job included:
  • Writing the technical documentation and project scope
  • Wireframing, UX and some simple Prototyping
  • Evaluation and appointment of development agency (Stink Digital)
  • Numerous client meetings both technical and non technical
  • Meetings with Cadburys preferred technology providers about hosting and data storage
  • Numerous meetings and negotiations with YouTube with reference to using YouTube channels and YouTube Connect
  • Negotiating with both Rackspace, Amazon and Akamai re Cloud based solutions, CDN’s and Load Balancing.

T-Mobile :: Androids Launch in the UK

Whilst at Saatchi and Saatchi I was responsible for technically overseeing the launch of the Android platform in the UK for TMobile. Items included the creation of the UK’s first Android game, an AS3 Flash micro site and a wealth of online advertising for the UK launch of the G1 Phone from Google (the UKs first Android phone). The G1 Mapping Game / Engine utilised the new Open Source mobile Android operating system and could be played on the phone or downloaded as a Open Source SDK from T-Mobile to assist developers to develop new, map-based games. The AS3 site also included a game with full database driven scoring and viral functionality. Throughout both projects I had to liaise regularly with Google, their business and technical contacts and the our games developers. In addition to this, I also managed a series of multi-lingual rich-media banner campaigns including one for the launch of the new G1 Phone from Google and assisted in the procurement of suitable external companies to work on a new dance-based avatar’ campaign.

The G1 Mapping Game – The UKs first Android Game

The G1 Website

The G1 Banner

Dance Off

Double Your Credit Campaign Website

Double Your Credit Campaign Banners