Drive Business :: Technical Director

I was appointed Drive Businesses Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints, Hooch and celebrities like Kelly Brook and Randy Jackson. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity. Other areas included:
  • A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
  • Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
  • Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
  • Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
  • Ensuring that all test scripts are accurate
  • Separating Logic and Design in site builds via templating, specifically smarty templates.
  • Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
  • Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
  • Improving Localisation on platform by instigating multiple currencies