The Ellas Kitchen ‘Spin to Win’ Facebook App was a flash-frontend, php-backend game by which users had to spin a pin wheel on the screen and whatever item it finished on was the item that the user one. Most prizes were voucher based and the fulfillment of these was done via Coupons.com. The ease of use and the significant discounts trough the vouchers combined to make this a very successful campaign with thousands of new ‘Friends of Ellas’ being signed up. This project again used the WordPress framework I created to power both the flash communication with Faceboook via JS and the Php backend for the game.
Ecover :: Experiential Event R&D
Whilst working at Brave (part of the Billington Cartmell Group) I was asked to investigate and advise on the best way to allow two handheld Ecover Disinfection Sprays with ‘pull to release’ handles to be used as both game and content controls for an state of the art exhibition stand at a global event. After investigation into Arduinos and similar standalone hardware our decision was to use a midi interface with the amount the user pulls the trigger translating into the amount of left or right orientation required to navigate the content or aim at targets in the game. Factors like health and safety and ease of relocation and build strength were also challenges that we had to technically surmount.
Surf :: Gorgeous Laundrette Facebook App and Banners
At Billington Cartmell, we created a Gorgeous Laundrette Facebook Game based in Flash in which surfers were put in charge of a male model, Danny, who was at their every whim. I was involved throughout the entire process from signing off the concepts pre-client, to writing the technical specifications, working out costs, and managing both the Flash and Php development and QA on the project. The app was, as usual, built upon my WordPress based framework ensuring maximum build efficiency and cost-effectiveness. In addition I was also responsible for seeing the game ported to Flash teaser banners to be served on the DoubleClick network.
Wrigleys Airwaves :: Facebook App and Digital Advertising
Billington Cartmell were asked to reposition Wrigley’s Airwaves chewing gum from a medicinal decongestant to a product that offers consumers mental refreshment. The resulting award winning fully integrated campaign celebrated the effect of Airwaves’ unique menthol kick under the strapline and rebranding, Pocket Some Pow.
The result used visually impactful cartoon-style graphics across various media, from outdoor advertising and press to digital, social media and in-store sampling. As Technical Director i was responsible for overseeing the Digital aspects of the work which included a multi-level PowMan game on Facebook, Rich Media Banners in both HTML5 and Flash on DoubleClick and Digital Billboard advertising nationwide, Social Media channels and a series of bespoke Tube and Stadium digital advertising positions.
PotNoodle :: 'Easy Street' Facebook Game
Whilst working at Billington Cartmell I was responsible for overseeing numerous Facebook campaigns and apps for their lead client, Unilever. PotNoodle’s ‘Easy Street’ Facebook App was a selection of flash-based games with a retro, binary feel. Players competed for prizes by aggregating highest scores on a leaderboard and then sharing their positions. This project was part outsourced.
T-Mobile :: Androids Launch in the UK
Whilst at Saatchi and Saatchi I was responsible for technically overseeing the launch of the Android platform in the UK for TMobile. Items included the creation of the UK’s first Android game, an AS3 Flash micro site and a wealth of online advertising for the UK launch of the G1 Phone from Google (the UKs first Android phone). The G1 Mapping Game / Engine utilised the new Open Source mobile Android operating system and could be played on the phone or downloaded as a Open Source SDK from T-Mobile to assist developers to develop new, map-based games. The AS3 site also included a game with full database driven scoring and viral functionality. Throughout both projects I had to liaise regularly with Google, their business and technical contacts and the our games developers. In addition to this, I also managed a series of multi-lingual rich-media banner campaigns including one for the launch of the new G1 Phone from Google and assisted in the procurement of suitable external companies to work on a new dance-based avatar’ campaign.
The G1 Mapping Game – The UKs first Android Game
The G1 Website
The G1 Banner
Double Your Credit Campaign Website
Double Your Credit Campaign Banners
Cadburys :: Touch Screen Game
Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to liaise with their technologists too.
NSPCC :: Outsourcing Management
Whilst at Saatchis and Saatchis I assisted the above-the-line creative’s to extend their award winning campaign against cruelty to children onto the web as an interactive game. Liaised with both the animation production company and a Kiev-based development partner to get the project started and built a working flash demonstration illustrating the way the code should be implemented.
Electronic Arts (EA) :: UI for Harry Potter (PC, XBox, PS2, Game Cube)
I was responsible for resolving the numerous issues they were facing whilst using Flash for the first time in as a UI within their games. The game in question was Harry Potter and the Prisoner of Azkaban. The majority of the issues were related to localisation, i.e. dynamically rendering 15 different languages, including Japanese, on a variety of games platforms including the XBOX, GameCube, PlayStation and PC – all within a very tight graphical framework. The following are random pictures related to the game.
DoDec :: Flash Sites, Banners, Games & Emails
In addition to designing sites for both DoDec and its sister company DoSo, I also was responsible for developing and designing for clients including Tefal, Rowenta, Bonus Print, Krups, ForeMost Villas, Director UK, Credit UK and Youth2Youth.