I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
Visa :: Digital Campaign Management
Whilst i was at Saatchi and Saatchi’s I was responsible for technically overseeing two large Digital campaigns that included numerous video/flash asset creations for Visa’s partner sites and a wealth of rich media banners that ran on FlashTalking. I had to attend numerous client meetings and liaise regularly with the account director, Visa’s head of marketing and their third-party suppliers about all aspects of their campaign. I was also responsible for giving guidance to the film production companies involved on how best to optimise their shoots for successful content capture for a web-based campaign, sourcing technological companies for massive brand building public events and liaising with creative Digital agencies who were providing new treatments for a campaign.