Drive Business :: Technical Director

I was appointed Drive Businesses Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints, Hooch and celebrities like Kelly Brook and Randy Jackson. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity. Other areas included:
  • A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
  • Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
  • Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
  • Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
  • Ensuring that all test scripts are accurate
  • Separating Logic and Design in site builds via templating, specifically smarty templates.
  • Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
  • Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
  • Improving Localisation on platform by instigating multiple currencies
 

All Saints :: eCommerce UX and eCRM

Whilst at Drive Business I spent a lot of time working closely with All Saints, the phenomenally successful fashion retailer who’s international eCommerce site was turning over £40 million annually. I had the task of improving their websites User Experience (UX) from both a functional and physical perspective in order to increase sales and site performance. This included:
  • Reworking of websites homepage to incorporate dynamic content deep linking to new products and collections.
  • Prototyping a clothes viewer written in flash to enable both image and video based content to have clickable product hotspots in real-time.
  • Improving Navigation and Usability by increasing a logical hierarchy to the sites structure after extensive usability analysis. Again the aim was increase sakes opportunities and decrease drop-off.
  • Advocating the use of SIFR to replace png buttons and brand elements to increase the brand experience whilst decreasing page loading times and optimising the servers performance.
  • Implementing logical switches in database to ensure maximum efficiency.
  • Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
  • Improving search queries by rewriting meta data including the use of batch bitmap RGB analysis for colour tagging products.
  • Increased visibility of work for client via Jira.
  • Investigating and prototyping the best open source platforms to manage customer services efficiently and reduce the customer services departments dependence on Outlook.

Kelly Brook :: Website and Secure CMS

Whilst at Drive Business, the leading eCommerce company, i was responsible for the planning, ux and build of a new website for Kelly Brook, the actress. We built a beautiful site with a great UX, featuring a wealth of photography and video. Another significant feature was that Kelly and her management team were able to add and amend all content via a secure CMS.

Reiss :: Flash Look Book

Whilst at Drive Business, the leading eCommerce company, I was responsible for the creation of a Flash look book for one of their main clients, Reiss. This flash application resided on the homepage of their main website and after extensive User Experience (UX) research we created a simple UI enabled the user to quickly find the type and style of clothing that they sought in a visually immersive and engaging way.