Dove is a client of Billington Cartmell and the Stay Colourful Facebook App required a Wordpress based Php back-end for storing and sharing of the pictures coupled with an advanced flash front end for the Filters and File Management. I was responsible for overseeing the freelance flash development and ensuring the the Php back-end was written in a modular way ensuring its portability into the in-house code WordPress framework that i had initiated for future ease of reuse.
Dove :: TV Advert to Shopping Basket via Mobile
Whilst Technical Director at Billington Cartmell i spent considerable time assisting the Innovation Team in cutting edge, first to market solutions. One of these was a hybrid concept bringing together a range of pre-existing technologies to produce a compelling synergy.
The idea was simple, watch a TV advert for something you like, hold up your phone, identify the video in real-time (far quicker that reading an audio file via Shazzam for instance) and trigger a response or ultimately send the item seamlessly to your preferred supermarkets shopping basket for your next online shop. I was responsible for writing the technical specifications, researching the hi-tech partners technologies and SDKs, writing the scope of work and liaising with the proposed client, Unilever on the matter.