DEFRA :: WordPress Site

Seven is a Digital Customer Engagement Agency who make, manage and monetise print, video, digital, social and mobile content for clients like Sainsburys and Virgin. I was recruited by them to create a WordPress-based site for DEFRA, the Department for Environment, Food and Rural Affairs to replace their existing print-based magazine, Landscape. Built using WordPress 3.1 the image heavy site was designed from the ground up to mimic the incumbent magazine. The theme was built as a child-theme of twentyten designed to run in a multi site environment.  Due to this multisite setup and it being hosted on government servers, a prerequisite of site was that the theme would have its core functionality embeded, minimizing its reliance on external plugins. The vast array of bespoke functionality included:
  • Enabling multiple issue creation Colour coded sections Bespoke CMS configurations Mass of photography-based functionality *Please note the site is currently only available to DEFRA‚Äôs employees.