Ki Performance :: Chief Technical Officer for StartUp
I was appointed Chief Technology Officer (CTO) of Ki Performance, a leading health and wellbeing provider to primarily manage their technical relationships with third parties, spec and develop white-labelled health and diet portals and create affiliate technologies that could increase sales opportunities. It was a very hands on role with considerable time was spent using Open Source, namely WordPress and Magento.
Whilst there i was also designed and built a rich media campaign to increase armband sales and even planned and deployed the placements of these ads on Google’s Ad Network. Additionally I had to maintain and develop their ASP-based ecommerce site, their Word Press-based blog, their YouTube channel and other online press and PR.
Internally, I was involved with the day to day running of the business, acting as a catalyst to working smarter at every opportunity. Areas included creating a content archive, introducing cloud-based collaboration including the externalising of all communications and creating an in house support ticketing system utilising trellis desk.
Substantial time was also spent investigating the migration of their current .ASP eCommerce store to an open source Magento-based system.
Citroën :: DS3 Rich Media Ideas & Build
I was asked to create a variety of online media concepts for a launch campaign for Citroen’s DS3 by OutSorcery, one of EuroRSCG’s top creative agencies. The campaign theme was ‘AntiRetro’.
Full story boards were submitted for each concept along with working flash examples that i built of the more advanced, proposed functionality. Citroen choose one of my concepts for production, ‘The Dialer’, which, along with OutSorcery’s ‘Car Configurator’ concept became the crux of Citroens online campaign for the DS3’s launch.
Upon winning the pitch i was then responsible for both the production and build of the live, final versions of all the flash banners in various sizes and formats including a full homepage page takeover of MSN.co.uk. I was also responsible for trafficking the banners through the DoubleClick network.
I also built a range of banners for the Citroen C3. Click here to find out more.
Citroen DS3 Dialer Banner
Citroen DS3 Car Configurator Banner
OS-Digital :: WordPress Site
I have just finished a new wordpress-based website for Outsorcery, a leading London-based creative studio. Its a portfolio-based site with a crisp, modern design. Features included dynamic content dependant on page keywords and an interactive flash based portfolio section. It was built as a child theme of my own D1g1tal theme.
UKCIP :: Consultancy, UX, Design & Build
I was required to discuss, spec and build an interactive Climate Change application for UKCIP (UK Climate Impacts Programme) via Oxford Universities Advanced Learning Department. It was built in Flash and featured 5 separate applications with video that educated businesses about the impact of Climate change and how to mitigate against changes in it. The overall UI was 3D based, utilising a carousel-based engine and the individual applications featured a range of interactive, learning-based elements ranging from games to more standard drag and drop interactions.
Next :: Consultancy, UX & Build
EMC is one of the world’s leading IT Consultancies and I was required to create the UX and then build a video-rich microsite for Next’s Winter Advertising Campaign. Timings were very tight as the TV ad campaign had been already booked and there was no technical documentation or user journeys’ supplied. Having established just what was required, I was able to create a great User Experience (UX) by delivering a beautiful, compelling, engaging, rich website with streamed videos, interviews, extensive effects and tweening that adhered to the clients and consultancies high expectations within the this astonishing timeframe.
Drive Business :: Technical Director
I was appointed Drive Businesses Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints, Hooch and celebrities like Kelly Brook and Randy Jackson. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity.
Other areas included:
A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
Ensuring that all test scripts are accurate
Separating Logic and Design in site builds via templating, specifically smarty templates.
Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
Improving Localisation on platform by instigating multiple currencies
Saatchi & Saatchi :: Technical Director
I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
Cadburys :: Touch Screen Game
Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to liaise with their technologists too.
Atlantis – The Palm :: Technical Project Management
Atlantis – The Palm is a luxury hotel based at the Palm, Dubai. Whilst at Saatchi and Saatchi I was it was my responsibility to advise the account directors’ on the best way to implement their clients Digital offerings. Work overseen included a Paper Vision based content carousel with a full CMS for their site, a variety of flash assets for their American hosted/built site and numerous email rich-media mail campaigns for delivery via their preferred mail marketing companies. I also assisted the Account Director compile the Atlantis 2009 Digital Agenda presentation for Sol Kerzner.
General Mills :: Online Strategy Discussions
Whilst at Saatchi and Saatchi I attended numerous strategic and planning meetings to discuss and begin the implementation of General Mills’ 2009 Online strategy for their numerous food-based brands. These brands included Green Giant, Betty Crocker, Haagan-Dazs and Old El Paso.