Line Communications is a market leader in bespoke e-learning content development with clients including Barclays, KPMG, Ford and Toyota. I was contracted by them to update and improve their existing WordPress-based website. Working closely with their marketing departmant to work out their new requirements and ways they currently used their site, I reinstalled WordPress, imported their data, updated the existing plugins whilst checking comptibility, and then updated their bespoke theme in a variety of ways including:
Making the theme compatible with the improved functionality of WordPress 3.0.
Updating the design to incorporate the new site designs from the supplied PhotoShop files.
Adding an elegantly degrading post slideshow that works in Internet Explorer 6.
Adding the ability to seamlessly pull in their Twitter content and YouTube channel.
Ki Performance :: Chief Technical Officer for StartUp
I was appointed Chief Technology Officer (CTO) of Ki Performance, a leading health and wellbeing provider to primarily manage their technical relationships with third parties, spec and develop white-labelled health and diet portals and create affiliate technologies that could increase sales opportunities. It was a very hands on role with considerable time was spent using Open Source, namely WordPress and Magento.
Whilst there i was also designed and built a rich media campaign to increase armband sales and even planned and deployed the placements of these ads on Google’s Ad Network. Additionally I had to maintain and develop their ASP-based ecommerce site, their Word Press-based blog, their YouTube channel and other online press and PR.
Internally, I was involved with the day to day running of the business, acting as a catalyst to working smarter at every opportunity. Areas included creating a content archive, introducing cloud-based collaboration including the externalising of all communications and creating an in house support ticketing system utilising trellis desk.
Substantial time was also spent investigating the migration of their current .ASP eCommerce store to an open source Magento-based system.
Citroën :: DS3 Rich Media Ideas & Build
I was asked to create a variety of online media concepts for a launch campaign for Citroen’s DS3 by OutSorcery, one of EuroRSCG’s top creative agencies. The campaign theme was ‘AntiRetro’.
Full story boards were submitted for each concept along with working flash examples that i built of the more advanced, proposed functionality. Citroen choose one of my concepts for production, ‘The Dialer’, which, along with OutSorcery’s ‘Car Configurator’ concept became the crux of Citroens online campaign for the DS3’s launch.
Upon winning the pitch i was then responsible for both the production and build of the live, final versions of all the flash banners in various sizes and formats including a full homepage page takeover of MSN.co.uk. I was also responsible for trafficking the banners through the DoubleClick network.
I also built a range of banners for the Citroen C3. Click here to find out more.
Citroen DS3 Dialer Banner
Citroen DS3 Car Configurator Banner
OS-Digital :: WordPress Site
I have just finished a new wordpress-based website for Outsorcery, a leading London-based creative studio. Its a portfolio-based site with a crisp, modern design. Features included dynamic content dependant on page keywords and an interactive flash based portfolio section. It was built as a child theme of my own D1g1tal theme.
UKCIP :: Consultancy, UX, Design & Build
I was required to discuss, spec and build an interactive Climate Change application for UKCIP (UK Climate Impacts Programme) via Oxford Universities Advanced Learning Department. It was built in Flash and featured 5 separate applications with video that educated businesses about the impact of Climate change and how to mitigate against changes in it. The overall UI was 3D based, utilising a carousel-based engine and the individual applications featured a range of interactive, learning-based elements ranging from games to more standard drag and drop interactions.
Next :: Consultancy, UX & Build
EMC is one of the world’s leading IT Consultancies and I was required to create the UX and then build a video-rich microsite for Next’s Winter Advertising Campaign. Timings were very tight as the TV ad campaign had been already booked and there was no technical documentation or user journeys’ supplied. Having established just what was required, I was able to create a great User Experience (UX) by delivering a beautiful, compelling, engaging, rich website with streamed videos, interviews, extensive effects and tweening that adhered to the clients and consultancies high expectations within the this astonishing timeframe.
Saatchi & Saatchi :: Technical Director
I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
T-Mobile :: Androids Launch in the UK
Whilst at Saatchi and Saatchi I was responsible for technically overseeing the launch of the Android platform in the UK for TMobile. Items included the creation of the UK’s first Android game, an AS3 Flash micro site and a wealth of online advertising for the UK launch of the G1 Phone from Google (the UKs first Android phone). The G1 Mapping Game / Engine utilised the new Open Source mobile Android operating system and could be played on the phone or downloaded as a Open Source SDK from T-Mobile to assist developers to develop new, map-based games. The AS3 site also included a game with full database driven scoring and viral functionality. Throughout both projects I had to liaise regularly with Google, their business and technical contacts and the our games developers. In addition to this, I also managed a series of multi-lingual rich-media banner campaigns including one for the launch of the new G1 Phone from Google and assisted in the procurement of suitable external companies to work on a new dance-based avatar’ campaign.
The G1 Mapping Game – The UKs first Android Game
The G1 Website
The G1 Banner
Double Your Credit Campaign Website
Double Your Credit Campaign Banners
Cadburys :: Touch Screen Game
Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to liaise with their technologists too.
Atlantis – The Palm :: Technical Project Management
Atlantis – The Palm is a luxury hotel based at the Palm, Dubai. Whilst at Saatchi and Saatchi I was it was my responsibility to advise the account directors’ on the best way to implement their clients Digital offerings. Work overseen included a Paper Vision based content carousel with a full CMS for their site, a variety of flash assets for their American hosted/built site and numerous email rich-media mail campaigns for delivery via their preferred mail marketing companies. I also assisted the Account Director compile the Atlantis 2009 Digital Agenda presentation for Sol Kerzner.