I was asked to be a technical consultant by Ibiza Delivers, an exciting Ibiza-based start-up, that aims to be the Balerics answer to Ocardo. They wanted a robust eCommerce store with real-time functionality to enable a multitude of advanced requirements including Multiple suppliers with perishable stock, Warehouse packaging, Member based services and Lorry distribution management.
With my significant eCommerce experience, having technically directed the likes of All Saints, Reiss and Gants eCommerce stores, they came to me seeking professional advise on the best approach to take.
I setup a Lamp testing server running Magento, researched and installed the suitable extensions and created a test site in order for them to assess the proposed route of action albeit with some bespoke advanced functionality missing.
Having proved the concept to them in was then responsible for the selection of a suitable company to facilitate the remaining advanced, bespoke customisations and host the service with watertight SLA.
I am retained on an ad hoc basis and continue to offer technical and creative advise.
Gracelands Yard :: BuddyPress Site
Gracelands yard is basically a collective of alternative therapists and practitioners working together to offer a vast array of health therapies.
I was asked to build a site that complemented their easy going surroundings and philosophy whilst conveying a wealth of information about the services and classes on offer. I used a multisite instance of wordpress and added the powerful buddypress plugin.
Each practioner had their own sub domain microsite within the gracelands umbrella site enabling them to control and administer their own content on the site whilst contributing as editors to the main site. Each sub domain also had the ability to render as a bespoke standalone site too. Groups and forums were also requested although they haven’t seen much use yet!
Ki Performance :: Chief Technical Officer for StartUp
I was appointed Chief Technology Officer (CTO) of Ki Performance, a leading health and wellbeing provider to primarily manage their technical relationships with third parties, spec and develop white-labelled health and diet portals and create affiliate technologies that could increase sales opportunities. It was a very hands on role with considerable time was spent using Open Source, namely WordPress and Magento.
Whilst there i was also designed and built a rich media campaign to increase armband sales and even planned and deployed the placements of these ads on Google’s Ad Network. Additionally I had to maintain and develop their ASP-based ecommerce site, their Word Press-based blog, their YouTube channel and other online press and PR.
Internally, I was involved with the day to day running of the business, acting as a catalyst to working smarter at every opportunity. Areas included creating a content archive, introducing cloud-based collaboration including the externalising of all communications and creating an in house support ticketing system utilising trellis desk.
Substantial time was also spent investigating the migration of their current .ASP eCommerce store to an open source Magento-based system.
OS-Digital :: WordPress Site
I have just finished a new wordpress-based website for Outsorcery, a leading London-based creative studio. Its a portfolio-based site with a crisp, modern design. Features included dynamic content dependant on page keywords and an interactive flash based portfolio section. It was built as a child theme of my own D1g1tal theme.
Digital :: Social Network in BuddyPress
Have just finished a social network-based site for my company, Digital, that’s based on the BuddyPress platform albeit with a lot of advanced, bespoke functionality.
Lots of clever features including voice communication, groups, forums, chatrooms (public and private), member-only content and the ability to build your own sites. Check it out.
UKCIP :: Consultancy, UX, Design & Build
I was required to discuss, spec and build an interactive Climate Change application for UKCIP (UK Climate Impacts Programme) via Oxford Universities Advanced Learning Department. It was built in Flash and featured 5 separate applications with video that educated businesses about the impact of Climate change and how to mitigate against changes in it. The overall UI was 3D based, utilising a carousel-based engine and the individual applications featured a range of interactive, learning-based elements ranging from games to more standard drag and drop interactions.
Next :: Consultancy, UX & Build
EMC is one of the world’s leading IT Consultancies and I was required to create the UX and then build a video-rich microsite for Next’s Winter Advertising Campaign. Timings were very tight as the TV ad campaign had been already booked and there was no technical documentation or user journeys’ supplied. Having established just what was required, I was able to create a great User Experience (UX) by delivering a beautiful, compelling, engaging, rich website with streamed videos, interviews, extensive effects and tweening that adhered to the clients and consultancies high expectations within the this astonishing timeframe.
Drive Business :: Technical Director
I was appointed Drive Businesses Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints, Hooch and celebrities like Kelly Brook and Randy Jackson. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity.
Other areas included:
A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
Ensuring that all test scripts are accurate
Separating Logic and Design in site builds via templating, specifically smarty templates.
Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
Improving Localisation on platform by instigating multiple currencies
Rolling Rebel :: Digital & Print Identity
Commissioned by Peter Ker’s new film location company, Rolling Rebel to create an identity for them. Their new venture is currently working on productions featuring the likes of Julia Roberts and Brad Pitt. My work involved detailed research of the perceived and desired brand, followed by the creation of a logo suitable style guidelines. I then created a full range of both digital and print-based corporate stationary. I also purchased the domain, www.rollingrebel.com, setup a new webserver featuring a holding page and full email accounts.
Saatchi & Saatchi :: Technical Director
I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.