Billington Cartmell, Brave and Closer Live :: Technical Director

I was appointed Technical Director of Billington Cartmell (www.bcl.co.uk), their sister adverting agency, Brave (www.brave.co.uk) and their experiential arm, Closer (www.closerlive.co.uk) in January 2012. The group of companies between them represent a phenomenal array of leading clients including Carlsberg, Panasonic, Sennheiser, Philips, Unilever, Kraft, GSK, Lexus, Morrisons and Ernst & Young.

Philips :: Remote Training Platform Prototype

Whilst Technical Director at Closer, the experiential marketing arm of the Billington Cartmell Group, I was required to prototype a Remote Training Platform for their lead client, the Electronics giant, Philips. The web-based application enabled Philips marketeers to login and create content in the form of video sales promotion training tutorials and related questionnaires in order to access the quality of the users understanding of the training video. The marketeers could then simply select the people form their employee database that they wished to train and send them a secure link to log in and be tracked, SCORM and other related eLearning tools were not required.