Hyper is a phenomenally successful creative media agency whose clients include Nokia, Cadburys and Sony. They have just merged with Naked to form HyperNaked.
I was recruited by them as freelance Technical Director to assist with technical guidance and leadership on two concurrent projects for their clients, Cadburys and Pedigree. It was also my duty to act as a creative technologist and contributre to a pitch for a potential client.
Cadburys :: 'Keep Team GB Pumped' Technical Direction
I was recruited by HyperNaked as freelance Technical Director to technically lead their client Cadburys’ London 2012 Olympic campaign. Cadburys are one of the British Olympic Associations and the Games main sponsors.
The campaign, running now, is called “Keep Team GB Pumped” and the idea is that members of the UK public can record themselves via webcam singing 1 of 12 songs pre-selected to help inspire the athletes in their training. (Eye of the Tiger, Simply the Best etc). The recordings are then extracted on the server and recompiled as individual tracks or combined to form a UK Public choir for use in the TV and Radio Campaigns running up to and during London 2012.
The application element of the site was flash based with a Red 5 Media Server to facilitate the audio / web cam recording. Other non-flash (Dhtml, Html) elements were also used for website content and within the Facebook page.
The job included:
Writing the technical documentation and project scope
Wireframing, UX and some simple Prototyping
Evaluation and appointment of development agency (Stink Digital)
Numerous client meetings both technical and non technical
Meetings with Cadburys preferred technology providers about hosting and data storage
Numerous meetings and negotiations with YouTube with reference to using YouTube channels and YouTube Connect
Negotiating with both Rackspace, Amazon and Akamai re Cloud based solutions, CDN’s and Load Balancing.
Saatchi & Saatchi :: Technical Director
I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
Cadburys :: Touch Screen Game
Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to liaise with their technologists too.