PotNoodle :: Spinning Fork Banner and Facebook Campaign
Whilst working at Billington Cartmell I was responsible for numerous campaigns for their lead client, Unilever. Pot Noodles hugely successful Spinning Fork campaign, the product that makes the easiest of meals even easier, generated awareness and desire through a fully integrated support campaign, including digital & mobile advertising targeted at a youth audience. I was responsible for overseeing both the design phase from a UX perspective, ensuring the compatibility of assets with both the Flash and HTML5 formats, and then the actual development. The HTML5 banners were build using Celtra. In addition we also produced a simple Facebook App for redeeming your on pack codes, the entire App was built using our framework.
Wrigleys Airwaves :: Facebook App and Digital Advertising
Billington Cartmell were asked to reposition Wrigley’s Airwaves chewing gum from a medicinal decongestant to a product that offers consumers mental refreshment. The resulting award winning fully integrated campaign celebrated the effect of Airwaves’ unique menthol kick under the strapline and rebranding, Pocket Some Pow.
The result used visually impactful cartoon-style graphics across various media, from outdoor advertising and press to digital, social media and in-store sampling. As Technical Director i was responsible for overseeing the Digital aspects of the work which included a multi-level PowMan game on Facebook, Rich Media Banners in both HTML5 and Flash on DoubleClick and Digital Billboard advertising nationwide, Social Media channels and a series of bespoke Tube and Stadium digital advertising positions.
Credit Suisse :: Flash Banners
I was responsible for taking static designs and producing rich media, syncronised flash banners for leading investment bank, Credit Suisse whilst working for Outsorcery who are one of EuroRSCG’s top creative agencies. They utilised Flash’s local connection for between swf communication and were hosted on Credit Suisse’s main website.