I was contracted by Saatchi and Saatchi’s in London to direct them in ‘bringing Digital to the heart of the agency’ after the demise of Saatchi Interactive. It was my responsibility to run all London-based Digital work, brainstorm with the creative’s (mainly with the global creative director), assist the Head of Operations’ in sorting process, scope and Digital project management. I was also responsible for building a scalable supply network of third party companies that Saatchi’s could utilise on specific Digital projects, recruiting both freelancers and permanent staff and vetting all client pitches from a creative and technical perspective. The London-based work I oversaw included Visa, T-Mobile, Atlantis, Starbucks, Cadburys, NSPCC, Axa, General Mills, the Marine Stewardship Council and the rebuilding of Saatchis website.
Cadburys :: Touch Screen Game
Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to liaise with their technologists too.
3M :: Deal or No Deal Game Technical Project Management
Whilst working at Saatchis I was responsible for Technical Project Management of a half finished Database-driven Flash project that they had commenced for the Post It brand of 3M.
The project was an emulation of the Successful Deal or No Deal TV programme. Cash prizes were available and thus additional security measures had to be implemented both within the flash-based content, the phone and on the server via an SSL certificate. Other challenges included the localisation of content, IP address restrictions and load balancing.
Axa :: Technical Project Management
Whilst at Saatchi and Saatchi I was responsible for overseeing a TV Campaign’s conversion to online. This included working with the creative’s to maximise the sourced material from the existing commercial’s footage. I was also responsible for raising numerous concerns about impossible creative treatments that were about to be pitched to the client.
NSPCC :: Outsourcing Management
Whilst at Saatchis and Saatchis I assisted the above-the-line creative’s to extend their award winning campaign against cruelty to children onto the web as an interactive game. Liaised with both the animation production company and a Kiev-based development partner to get the project started and built a working flash demonstration illustrating the way the code should be implemented.
Visa :: Digital Campaign Management
Whilst i was at Saatchi and Saatchi’s I was responsible for technically overseeing two large Digital campaigns that included numerous video/flash asset creations for Visa’s partner sites and a wealth of rich media banners that ran on FlashTalking. I had to attend numerous client meetings and liaise regularly with the account director, Visa’s head of marketing and their third-party suppliers about all aspects of their campaign. I was also responsible for giving guidance to the film production companies involved on how best to optimise their shoots for successful content capture for a web-based campaign, sourcing technological companies for massive brand building public events and liaising with creative Digital agencies who were providing new treatments for a campaign.
Qualifications and Curriculum Authority (QCA) :: Lead CBT Consultant
Steria, the leading IT services provider in Europe, employed me primarily as the lead CBT consultant on their clients, the Qualifications and Curriculum Authority (QCA) new Diploma aggregation service that was to be used by schools to manage all UK-based students’ qualifications. I had to attend high level discussions with the client and decide on the best approach to take to roll out the CBT in stages. It was then my responsibility to design and build the web-based and CD-Rom CBT packages for the four different levels of users by utilizing Flash, Xml & Captivate. It was also my responsibility to setup Subversion-based source control running Trac for errors and tasks. At the project I had over 9 people working for me writing tutorials, developing, capturing content and QA.
JWT :: Creative Developer
I was primarily employed to work on the Shell account as their Creative Developer advising both the client and colleagues and developing applications and sites. In addition other clients i worked on whilst there included Heineken, MTV, the Metropolitan Police and Merrill Lynch.
Over time however, being the only ‘permanent developer’ in JWT I became more involved with JWT-specific work, driven by JWT’s Global Creative Director, Craig Davis. Other work included WordPress sites, evaluating various open source cms packages and giving lessons to JWT’s employees on all things Digital.
JWT :: Digital Seminars for JWT’s employees
I advocated and was encouraged to hold a series of seminars for JWT employees about the internet, interactive marketing, emerging-technologies, open source and web 2:0. Each was designed to give a simple, un-technical approach to educating ‘advertising people’ on all things digital.
JWT :: Desktop Apps for PC, Adobe Air & Mac
I was responsible for conceptualizing, writing the specifications and developing numerous JWT-based applications during my time there. The most significant was the ‘JWT Thing’ which was a windows (desktop application compiled via Zinc) and also a Mac dash board widget that enabled users to view, add and query a variety of relevant blogs (internal and external) that were deemed of interest to the agencies’ employees, Every employee within JWT London had this application on their computer. The backend consisted of modifying the open source software, WordPress to facilitate the advanced functionality that was required. Other projects I assisted with were the CultUrl application (viewing and submitting the companies’ favorite urls) and JWT Showcase, an interactive database-driven work portfolio.
JWT :: 3D Page Turning Photo Book for Office Party
Created a 3D Page Turning Photo Book in Flash to show all the photos taken from the JWT Christmas Party. The book was entitled, “You show me yours and I’ll show you mine” and enabled visitors to leave comments too.
I was assisted in the planning and implementation of a variety of Flash projects. My work included planning, solely-developing and supporting an award winning 3D-Flash recruitment site on shell.com, creating numerous rich-media banners for a variety of global campaigns, meeting with ad networks like Eye Blaster and Double Click and participating in both Media Buying and Planning meetings with MediaCom.
Merrill Lynch :: Flash Presentation Editing
Editing and script tweaking on a Flash-based presentation for this leading investment bank.