CV – Ecommerce

Richard Max – An Introduction

A technical project manager with over 18 years experience in open source development, consultancy and technical direction. I am looking for interesting long-term or short-term non-UK freelance roles.

Work Summary

Hogarth Worldwide ( Freelance Technical Lead (12.13 – 03.14)

Hogarth Worldwide acts as the production hub for fellow WPP agencies (JWT, Ogilvy, Grey) and its own clients (Nike, HSBC, Burberry, Dior, HTC etc). I was recruited to ‘man the fort’ during a period of extreme change as they sought to outsource the majority of their development work to their internal network of off shore development teams whilst maintaining existing projects internally in London.


My role was very varied and included:

  • Managing the builds of all apps, websites, online tools and digital display advertising for the likes of HSBC, Santander, Dior, BetFair and British American Tobacco.

  • Assisting HR to recruit the right fulltime employees (developers and QA) and project-based freelancers (Mobile, PHP + Frontend) via the ‘right’ channels and subsequently interviewing them.

  • Assisting the trans-creation team (localization) in automating the translations of large Drupal, WordPress and custom CMS based sites

  • Working alongside client services to assist managing clients expectations on technical aspects

  • Extensive working with and managing of offshore teams based in Romania, India and Africa to build apps, websites and online tools

  • Writing functional, technical and scope of work documentation for websites and apps.

  • Instigating the use of Atlassians HipChat and GitHub Enterprise to both increase accountability and visibility, and streamline the development process

Pernod Ricard via Native ( Magento-based Ecommerce prototype for new business model (02.13 – 11.13)

Pernod Ricard is the owner of leading brands like Absolute Vodka and Beefeater Gin and, whilst at Native, I was asked to help create a new at-home cocktail experience that included selling alcohol and accessories directly to the consumer. My work involved creating a custom ecommerce platform based on Magento that enabled the beta users to experience a fully working, transaction-based ecosystem involving marketing, sales, fulfillment on both a website and via an IOS app. I was required to regularly travel to Paris to discuss technical elements with the client and setting up and installing the demonstration. Video:

IbizaDelivers ( eCommerce / Magento Project Management (01.11 – ongoing)

Ibiza delivers is a 24/7 online supermarket offering deliveries to hotels, villas and yachts on the island of Ibiza. It has been compared to Ibiza’s version of Ocardo and is used and endorsed by numerous celebrities including David Cameron, P Diddy, Jay Z, Kate Moss, Siena Miller. It has also recently teamed up with Waitrose to deliver its products on the island.


I have been heavily involved in all aspects of the site and was ultimately responsible for the full planning of the project including the decision to base it on Magento, the scope of work, the functional and technical specifications, the sourcing and management of the necessary developers and the creation of custom Magento modules to enable a real-time backend coupled with extensive inventory and logistical features. I have recently been involved in the management of the building of the new 2014 store view that’s mobile first yet also optimized for HD TV screens.

Billington Cartmell Group (, etc): Technical Director (01.12 – 11.12)

Whilst acting as Technical Director of the Billington CartmelI was involved in numerous custom ecommerce solutions including a large scale ecommerce platform for Panasonic, a next generation ecommerce app for Unilever that allowed consumers to send a product from a TV advert direct to their own shopping basket and a large scale, Magento-based store for Ellas Kitchen, the leading organic baby food manufacturer.


Ki Performance ( CTO (06.10 – 01.11)

I was appointed Chief Technical Officer (CTO) of Ki Performance, a leading health and wellbeing technology company, to maintain and develop their magento-based eCommerce site, plan and develop white-labeled health and diet portals, create affiliate technologies to increase sales opportunities and manage all their technical relationships with third parties. In addition, I was responsible for managing their WordPress-based blog, YouTube channel and other online press and PR activities including the design and build of a rich media campaign aimed at increasing product sales and the subsequent planning and deploying these banners on Google’s ad network.

Drive Business ( Freelance Technical Director (01.09 – 06.09)

Drive Business is a leading eCommerce provider whose clients included Gant, Reiss, All Saints and Hooch. I was contracted as Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding organization whilst overseeing the migration of their clients sites from their own internally developed platform to the open source ecommerce platform of choice, Magento.

Saatchi & Saatchi ( Freelance Technical Director (09.08 – 12.08)

I was contracted by Saatchi and Saatchi’s London to assist them in ‘bringing Digital to the heart of the agency’ after the planned closure of Saatchi Interactive. It was my responsibility to lead all London-based Digital work and assist the Head of Operations’ in sorting process, scope and Digital project management. The work I oversaw included the launch of the G1 Phone from Google (including the UK’s first Android-based Game and a massive integrated advertising campaign), two large Digital campaigns for Visa (website build and banners), advising and leading Atlantis – The Palm on media and mobile technology for their launch, rebuilding the Starbucks US website and R&D and technical specifications on a touch screen game for Cadburys.


Please note that full references are available upon request.