Ibiza Delivers :: Magento-based SuperMarket / Delivery Site
Native Design :: Lead Creative Technologist
Pernod Ricard's OPN :: Lead Creative Technologist
Pernod Ricard: digitalizing the world of premium drinks
Press Release: http://www.telegraph.co.uk/luxury/technology/opn-pernod-ricard-cocktail-library/
Press Release: https://www.thedrinksbusiness.com/2017/01/pernod-ricard-takes-lead-on-cocktail-hometainment/
As the lead Creative Technologist at Native Design I was responsible for a new intelligent product and platform for one of the worlds largest drink manufacturers, Pernod Ricard whose brands include Absolute Vodka and Beefeater Gin. They have released a press release of the project I was involved with, entitled Project Gutenburg. An NDA prevents me from disclosing any specifics other than the fact that the product was extremely disruptive to traditional retail methods, it aimed to be sustainable, it utilised both Wifi Direct and Bluetooth LE and had numerous patentable aspects in software, hardware, data and the wider ecosystem.
In addition we had to build both IOS and Android powered control apps that demonstrated a wealth of functionality including rich interactive, premium photo realistic experiences, product catalogues, social interactions, inventories, mCommerce and logistics.
I was also responsible for designing and building the eCommerce Platform that was based on Magento, allowing realtime ordering and fulfilment of the product.
The project required regular visits to Paris to meet the clients face to face, and involved numerous board level presentations and demonstrations to the relevant parties.
The project was run using Agile methodologies, utilising both GitHub and HipChat for communications and versioning.
Ellas Kitchen :: The Big Outdoors Facebook App
PotNoodle :: Spinning Fork Banner and Facebook Campaign
Ellas Kitchen :: Create your own TV Ad Facebook App
Ellas Kitchen :: Spin to Win Facebook App
Ellas Kitchen :: Global Website, Email and eCRM Platform
Ellas Kitchen, a Billington Cartmell client, is one of the worlds leading organic baby food manufacturers and i was responsible for the build and roll out of a new eCRM platform that consisted of a multi-site WordPress-based platform for websites with email, Facebook and customer service functionality built in.
Global Website Platform with Localised Sites
The website was designed on the clients request to emulate the cartoon look and feel of the brand including ‘wiggly borders’ on all assets. The site was a full rebuild mainly in PHP and HTML5 with the odd flash asset for selected animation. Full localisation for European territories, America and Australia is possible and further territories could be added at will. All content and functional modules could be seamlessly deployed between territories creating both content aggregation, convenience and economies of scale. Customer details were also stored centrally and a Single Customer view was achieved that proves invaluable in email marketing and intelligent design and communication. eCommerce was the most recent addition to the platform enabling all their products to be purchased and their inventory to be managed centrally.
Email Marketing
Part of the eCRM Platform was the ability for the client to login and create targeted email campaigns at will from editable templates that we had designed for them. Using Campaign Monitors API we seamlessly connected the global customer view from the websites and Facebook apps into a filterable mail list enabling detailed user segmentation for the creation and serving of highly targeted messaging.
Facebook Apps
The final significant piece to the Ellas Kitchen eCRM platform was the Facebook App management technology that we encoded within the environment and ran off a multi-site SSL. This enabled Facebook Apps to be deployed as easily as a new site, containing all the predefined generic functionality that apps require like like-gates, accepting permissions, sharing, identifying top ten friends, storing user data etc. The only ‘work’ that needed doing was the creative and content layer to sit on top.
To find out more about the Facebook Apps I technically directed for Ellas Kitchen please click here.