Ibiza Delivers :: Magento-based SuperMarket / Delivery Site
Native Design :: Lead Creative Technologist
Pernod Ricard's OPN :: Lead Creative Technologist
Pernod Ricard: digitalizing the world of premium drinks
Press Release: http://www.telegraph.co.uk/luxury/technology/opn-pernod-ricard-cocktail-library/
Press Release: https://www.thedrinksbusiness.com/2017/01/pernod-ricard-takes-lead-on-cocktail-hometainment/
As the lead Creative Technologist at Native Design I was responsible for a new intelligent product and platform for one of the worlds largest drink manufacturers, Pernod Ricard whose brands include Absolute Vodka and Beefeater Gin. They have released a press release of the project I was involved with, entitled Project Gutenburg. An NDA prevents me from disclosing any specifics other than the fact that the product was extremely disruptive to traditional retail methods, it aimed to be sustainable, it utilised both Wifi Direct and Bluetooth LE and had numerous patentable aspects in software, hardware, data and the wider ecosystem.
In addition we had to build both IOS and Android powered control apps that demonstrated a wealth of functionality including rich interactive, premium photo realistic experiences, product catalogues, social interactions, inventories, mCommerce and logistics.
I was also responsible for designing and building the eCommerce Platform that was based on Magento, allowing realtime ordering and fulfilment of the product.
The project required regular visits to Paris to meet the clients face to face, and involved numerous board level presentations and demonstrations to the relevant parties.
The project was run using Agile methodologies, utilising both GitHub and HipChat for communications and versioning.
Billington Cartmell, Brave and Closer Live :: Technical Director
Ellas Kitchen :: Global Website, Email and eCRM Platform
Ellas Kitchen, a Billington Cartmell client, is one of the worlds leading organic baby food manufacturers and i was responsible for the build and roll out of a new eCRM platform that consisted of a multi-site WordPress-based platform for websites with email, Facebook and customer service functionality built in.
Global Website Platform with Localised Sites
The website was designed on the clients request to emulate the cartoon look and feel of the brand including ‘wiggly borders’ on all assets. The site was a full rebuild mainly in PHP and HTML5 with the odd flash asset for selected animation. Full localisation for European territories, America and Australia is possible and further territories could be added at will. All content and functional modules could be seamlessly deployed between territories creating both content aggregation, convenience and economies of scale. Customer details were also stored centrally and a Single Customer view was achieved that proves invaluable in email marketing and intelligent design and communication. eCommerce was the most recent addition to the platform enabling all their products to be purchased and their inventory to be managed centrally.
Email Marketing
Part of the eCRM Platform was the ability for the client to login and create targeted email campaigns at will from editable templates that we had designed for them. Using Campaign Monitors API we seamlessly connected the global customer view from the websites and Facebook apps into a filterable mail list enabling detailed user segmentation for the creation and serving of highly targeted messaging.
Facebook Apps
The final significant piece to the Ellas Kitchen eCRM platform was the Facebook App management technology that we encoded within the environment and ran off a multi-site SSL. This enabled Facebook Apps to be deployed as easily as a new site, containing all the predefined generic functionality that apps require like like-gates, accepting permissions, sharing, identifying top ten friends, storing user data etc. The only ‘work’ that needed doing was the creative and content layer to sit on top.
To find out more about the Facebook Apps I technically directed for Ellas Kitchen please click here.
Ki Performance :: Chief Technical Officer for StartUp
Drive Business :: Technical Director
- A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
- Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
- Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
- Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
- Ensuring that all test scripts are accurate
- Separating Logic and Design in site builds via templating, specifically smarty templates.
- Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
- Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
- Improving Localisation on platform by instigating multiple currencies
All Saints :: eCommerce UX and eCRM
- Reworking of websites homepage to incorporate dynamic content deep linking to new products and collections.
- Prototyping a clothes viewer written in flash to enable both image and video based content to have clickable product hotspots in real-time.
- Improving Navigation and Usability by increasing a logical hierarchy to the sites structure after extensive usability analysis. Again the aim was increase sakes opportunities and decrease drop-off.
- Advocating the use of SIFR to replace png buttons and brand elements to increase the brand experience whilst decreasing page loading times and optimising the servers performance.
- Implementing logical switches in database to ensure maximum efficiency.
- Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
- Improving search queries by rewriting meta data including the use of batch bitmap RGB analysis for colour tagging products.
- Increased visibility of work for client via Jira.
- Investigating and prototyping the best open source platforms to manage customer services efficiently and reduce the customer services departments dependence on Outlook.