ElasticSearchSetting up and utilising Elastic Search within WordPress for all searches (ElasticSearch is a enterprise level search used by the likes of Tesco and Wikipedia). It improved search speed by 1100% and terms returned were up to x7 times more accurate. I also started investigations into the utilisation of ElasticSearch as a data source for high traffic mobile apps enabling WordPress to act as a Mobile Apps CMS.
Live PollingCreating the ability for the editorial team to create live real-time, cache sensitive blogs for key events like Brexit, Budgets etc. Features included aggregation and subsequent real-time filtering of both internal and external data sources (including the BBC, Sky, Twitter, YouTube, Instagram, Linked In, Facebook etc). In addition I customised Word Presses ‘PressThis’ feature to allow both internal and external journalists to submit articles of interest straight to the editor by simply tapping a button on their browser or via their mobile. Other functionality I developed was wide ranging from new features like the automated the creation of a Digital archive for the Estates Gazette Print Edition (weekly glossy property magazine) to a wealth of technical debt and bug fixes. I also implemented a series of custom API endpoints utilising Word Presses new Rest API for use by WoodWing their magazine publishing tool.
Ellas Kitchen, a Billington Cartmell client, is one of the worlds leading organic baby food manufacturers and i was responsible for the build and roll out of a new eCRM platform that consisted of a multi-site WordPress-based platform for websites with email, Facebook and customer service functionality built in.
Global Website Platform with Localised Sites
The website was designed on the clients request to emulate the cartoon look and feel of the brand including ‘wiggly borders’ on all assets. The site was a full rebuild mainly in PHP and HTML5 with the odd flash asset for selected animation. Full localisation for European territories, America and Australia is possible and further territories could be added at will. All content and functional modules could be seamlessly deployed between territories creating both content aggregation, convenience and economies of scale. Customer details were also stored centrally and a Single Customer view was achieved that proves invaluable in email marketing and intelligent design and communication. eCommerce was the most recent addition to the platform enabling all their products to be purchased and their inventory to be managed centrally.
Part of the eCRM Platform was the ability for the client to login and create targeted email campaigns at will from editable templates that we had designed for them. Using Campaign Monitors API we seamlessly connected the global customer view from the websites and Facebook apps into a filterable mail list enabling detailed user segmentation for the creation and serving of highly targeted messaging.
The final significant piece to the Ellas Kitchen eCRM platform was the Facebook App management technology that we encoded within the environment and ran off a multi-site SSL. This enabled Facebook Apps to be deployed as easily as a new site, containing all the predefined generic functionality that apps require like like-gates, accepting permissions, sharing, identifying top ten friends, storing user data etc. The only ‘work’ that needed doing was the creative and content layer to sit on top.
To find out more about the Facebook Apps I technically directed for Ellas Kitchen please click here.