PotNoodle :: Spinning Fork Banner and Facebook Campaign
Whilst working at Billington Cartmell I was responsible for numerous campaigns for their lead client, Unilever. Pot Noodles hugely successful Spinning Fork campaign, the product that makes the easiest of meals even easier, generated awareness and desire through a fully integrated support campaign, including digital & mobile advertising targeted at a youth audience. I was responsible for overseeing both the design phase from a UX perspective, ensuring the compatibility of assets with both the Flash and HTML5 formats, and then the actual development. The HTML5 banners were build using Celtra. In addition we also produced a simple Facebook App for redeeming your on pack codes, the entire App was built using our framework.
Ellas Kitchen :: Create your own TV Ad Facebook App
Billington Cartmell were asked to create Ellas Kitchens first integrated advertising campaign. I was involved at the story board stage and briefied to source the right type of flash animator to ensure the streamlined portability of their assets for use in the Digital side of the Campaign (both on the website and within Facebook as an App). The idea within the digital execution was for users to recreate the TV advert but, in addition, being able to personalise the content with pictures of their children and their own messaging. It was to be built in flash utilising my bespoke Facebook / WordPress framework.
Ellas Kitchen :: Spin to Win Facebook App
The Ellas Kitchen ‘Spin to Win’ Facebook App was a flash-frontend, php-backend game by which users had to spin a pin wheel on the screen and whatever item it finished on was the item that the user one. Most prizes were voucher based and the fulfillment of these was done via Coupons.com. The ease of use and the significant discounts trough the vouchers combined to make this a very successful campaign with thousands of new ‘Friends of Ellas’ being signed up. This project again used the WordPress framework I created to power both the flash communication with Faceboook via JS and the Php backend for the game.
Ellas Kitchen :: Global Website, Email and eCRM Platform
Ellas Kitchen, a Billington Cartmell client, is one of the worlds leading organic baby food manufacturers and i was responsible for the build and roll out of a new eCRM platform that consisted of a multi-site WordPress-based platform for websites with email, Facebook and customer service functionality built in.
Global Website Platform with Localised Sites
The website was designed on the clients request to emulate the cartoon look and feel of the brand including ‘wiggly borders’ on all assets. The site was a full rebuild mainly in PHP and HTML5 with the odd flash asset for selected animation. Full localisation for European territories, America and Australia is possible and further territories could be added at will. All content and functional modules could be seamlessly deployed between territories creating both content aggregation, convenience and economies of scale. Customer details were also stored centrally and a Single Customer view was achieved that proves invaluable in email marketing and intelligent design and communication. eCommerce was the most recent addition to the platform enabling all their products to be purchased and their inventory to be managed centrally.
Part of the eCRM Platform was the ability for the client to login and create targeted email campaigns at will from editable templates that we had designed for them. Using Campaign Monitors API we seamlessly connected the global customer view from the websites and Facebook apps into a filterable mail list enabling detailed user segmentation for the creation and serving of highly targeted messaging.
The final significant piece to the Ellas Kitchen eCRM platform was the Facebook App management technology that we encoded within the environment and ran off a multi-site SSL. This enabled Facebook Apps to be deployed as easily as a new site, containing all the predefined generic functionality that apps require like like-gates, accepting permissions, sharing, identifying top ten friends, storing user data etc. The only ‘work’ that needed doing was the creative and content layer to sit on top.
To find out more about the Facebook Apps I technically directed for Ellas Kitchen please click here.
St Ives :: 'Bare to Dare' Facebook Campaign
Whilst at Billington Cartmell I was responsible for many Facebook Campaigns for their lead client, Unilever. The St Ives ‘Bare to Dare’ campaign was a two stage campaign that featured almost naked male models revealing all for the first part, then inviting ‘real women’ to take and share a picture of themselves without make up. I technically drove the entire project from conception to delivery and areas of importance included the rejection of the initial concepts on feasibility grounds, advising the video shoot on how to maximise footage captured by using a non-linear approach to the outputted content, resolving the technical mechanic of how visitors translated to revealing the models and overseeing the build and code use within both the flash front end and php back-end.
Dove :: Stay Colourful Facebook App
Dove is a client of Billington Cartmell and the Stay Colourful Facebook App required a Wordpress based Php back-end for storing and sharing of the pictures coupled with an advanced flash front end for the Filters and File Management. I was responsible for overseeing the freelance flash development and ensuring the the Php back-end was written in a modular way ensuring its portability into the in-house code WordPress framework that i had initiated for future ease of reuse.
Dove :: TV Advert to Shopping Basket via Mobile
Whilst Technical Director at Billington Cartmell i spent considerable time assisting the Innovation Team in cutting edge, first to market solutions. One of these was a hybrid concept bringing together a range of pre-existing technologies to produce a compelling synergy.
The idea was simple, watch a TV advert for something you like, hold up your phone, identify the video in real-time (far quicker that reading an audio file via Shazzam for instance) and trigger a response or ultimately send the item seamlessly to your preferred supermarkets shopping basket for your next online shop. I was responsible for writing the technical specifications, researching the hi-tech partners technologies and SDKs, writing the scope of work and liaising with the proposed client, Unilever on the matter.