Billington Cartmell, Brave and Closer Live :: Technical Director

I was appointed Technical Director of Billington Cartmell (www.bcl.co.uk), their sister adverting agency, Brave (www.brave.co.uk) and their experiential arm, Closer (www.closerlive.co.uk) in January 2012. The group of companies between them represent a phenomenal array of leading clients including Carlsberg, Panasonic, Sennheiser, Philips, Unilever, Kraft, GSK, Lexus, Morrisons and Ernst & Young.

Ellas Kitchen :: Global Website, Email and eCRM Platform

Ellas Kitchen, a Billington Cartmell client, is one of the worlds leading organic baby food manufacturers and i was responsible for the build and roll out of a new eCRM platform that consisted of a multi-site WordPress-based platform for websites with email, Facebook and customer service functionality built in.

Global Website Platform with Localised Sites

The website was designed on the clients request to emulate the cartoon look and feel of the brand including ‘wiggly borders’ on all assets. The site was a full rebuild mainly in PHP and HTML5 with the odd flash asset for selected animation. Full localisation for European territories, America and Australia is possible and further territories could be added at will. All content and functional modules could be seamlessly deployed between territories creating both content aggregation, convenience and economies of scale. Customer details were also stored centrally and a Single Customer view was achieved that proves invaluable in email marketing and intelligent design and communication. eCommerce was the most recent addition to the platform enabling all their products to be purchased and their inventory to be managed centrally.

Email Marketing

Part of the eCRM Platform was the ability for the client to login and create targeted email campaigns at will from editable templates that we had designed for them. Using Campaign Monitors API we seamlessly connected the global customer view from the websites and Facebook apps into a filterable mail list enabling detailed user segmentation for the creation and serving of highly targeted messaging.

Facebook Apps

The final significant piece to the Ellas Kitchen eCRM platform was the Facebook App management technology that we encoded within the environment and ran off a multi-site SSL. This enabled Facebook Apps to be deployed as easily as a new site, containing all the predefined generic functionality that apps require like like-gates, accepting permissions, sharing, identifying top ten friends, storing user data etc. The only ‘work’ that needed doing was the creative and content layer to sit on top.

To find out more about the Facebook Apps I technically directed for Ellas Kitchen please click here.

Ki Performance :: Chief Technical Officer for StartUp

I was appointed Chief Technology Officer (CTO) of Ki Performance, a leading health and wellbeing provider to primarily manage their technical relationships with third parties, spec and develop white-labelled health and diet portals and create affiliate technologies that could increase sales opportunities. It was a very hands on role with considerable time was spent using Open Source, namely WordPress and Magento. Whilst there i was also designed and built a rich media campaign to increase armband sales and even planned and deployed the placements of these ads on Google’s Ad Network. Additionally I had to maintain and develop their ASP-based ecommerce site, their Word Press-based blog, their YouTube channel and other online press and PR. Internally, I was involved with the day to day running of the business, acting as a catalyst to working smarter at every opportunity. Areas included creating a content archive, introducing cloud-based collaboration including the externalising of all communications and creating an in house support ticketing system utilising trellis desk. Substantial time was also spent investigating the migration of their current .ASP eCommerce store to an open source Magento-based system.

Drive Business :: Technical Director

I was appointed Drive Businesses Technical Director to primarily install process and bring strategy and innovation to this rapidly expanding, ecommerce provider whose clients included Bench, Gant, Reiss, All Saints, Hooch and celebrities like Kelly Brook and Randy Jackson. The majority of my time was taken up liaising with these lead clients and assisting with their digital strategies to push sales both in store and online through good use of technology. I also was responsible for assisting in client pitches in both a creative and technical capacity. Other areas included:
  • A full evaluation of their existing ecommerce platform, enrich, and the scoping of a new, improved version whilst using Magento for inspiration.
  • Organising the company-wide use of a centrally-managed asset and project management tool (Jira) that massively improved transparency and accountability within their Scottish head office and their London and LA offices too.
  • Working out the logistics and process to transfer all existing client sites and platforms over to Rackspace.
  • Writing new SLA’s to vicariously extend Rackspace’s own SLA’s and investigating service insurance policies.
  • Ensuring that all test scripts are accurate
  • Separating Logic and Design in site builds via templating, specifically smarty templates.
  • Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
  • Introducing the use of Adobe Scripts to enable easy batching of tedious image tasks on and off site.
  • Improving Localisation on platform by instigating multiple currencies
 

JWT :: Creative Developer

I was primarily employed to work on the Shell account as their Creative Developer advising both the client and colleagues and developing applications and sites. In addition other clients i worked on whilst there included Heineken, MTV, the Metropolitan Police and Merrill Lynch. Over time however, being the only ‘permanent developer’ in JWT I became more involved with JWT-specific work, driven by JWT’s Global Creative Director, Craig Davis. Other work included WordPress sites, evaluating various open source cms packages and giving lessons to JWT’s employees on all things Digital.

JWT :: Digital Seminars for JWT’s employees

I advocated and was encouraged to hold a series of seminars for JWT employees about the internet, interactive marketing, emerging-technologies, open source and web 2:0. Each was designed to give a simple, un-technical approach to educating ‘advertising people’ on all things digital.

JWT :: Desktop Apps for PC, Adobe Air & Mac

I was responsible for conceptualizing, writing the specifications and developing numerous JWT-based applications during my time there. The most significant was the ‘JWT Thing’ which was a windows (desktop application compiled via Zinc) and also a Mac dash board widget that enabled users to view, add and query a variety of relevant blogs (internal and external) that were deemed of interest to the agencies’ employees, Every employee within JWT London had this application on their computer. The backend consisted of modifying the open source software, WordPress to facilitate the advanced functionality that was required. Other projects I assisted with were the CultUrl application (viewing and submitting the companies’ favorite urls) and JWT Showcase, an interactive database-driven work portfolio.

JWT :: 3D Page Turning Photo Book for Office Party

Created a 3D Page Turning Photo Book in Flash to show all the photos taken from the JWT Christmas Party. The book was entitled, “You show me yours and I’ll show you mine” and enabled visitors to leave comments too.