Billington Cartmell, Brave and Closer Live :: Technical Director

I was appointed Technical Director of Billington Cartmell (www.bcl.co.uk), their sister adverting agency, Brave (www.brave.co.uk) and their experiential arm, Closer (www.closerlive.co.uk) in January 2012. The group of companies between them represent a phenomenal array of leading clients including Carlsberg, Panasonic, Sennheiser, Philips, Unilever, Kraft, GSK, Lexus, Morrisons and Ernst & Young.

Ellas Kitchen :: Global Website, Email and eCRM Platform

Ellas Kitchen, a Billington Cartmell client, is one of the worlds leading organic baby food manufacturers and i was responsible for the build and roll out of a new eCRM platform that consisted of a multi-site WordPress-based platform for websites with email, Facebook and customer service functionality built in.

Global Website Platform with Localised Sites

The website was designed on the clients request to emulate the cartoon look and feel of the brand including ‘wiggly borders’ on all assets. The site was a full rebuild mainly in PHP and HTML5 with the odd flash asset for selected animation. Full localisation for European territories, America and Australia is possible and further territories could be added at will. All content and functional modules could be seamlessly deployed between territories creating both content aggregation, convenience and economies of scale. Customer details were also stored centrally and a Single Customer view was achieved that proves invaluable in email marketing and intelligent design and communication. eCommerce was the most recent addition to the platform enabling all their products to be purchased and their inventory to be managed centrally.

Email Marketing

Part of the eCRM Platform was the ability for the client to login and create targeted email campaigns at will from editable templates that we had designed for them. Using Campaign Monitors API we seamlessly connected the global customer view from the websites and Facebook apps into a filterable mail list enabling detailed user segmentation for the creation and serving of highly targeted messaging.

Facebook Apps

The final significant piece to the Ellas Kitchen eCRM platform was the Facebook App management technology that we encoded within the environment and ran off a multi-site SSL. This enabled Facebook Apps to be deployed as easily as a new site, containing all the predefined generic functionality that apps require like like-gates, accepting permissions, sharing, identifying top ten friends, storing user data etc. The only ‘work’ that needed doing was the creative and content layer to sit on top.

To find out more about the Facebook Apps I technically directed for Ellas Kitchen please click here.

St Ives :: 'Bare to Dare' Facebook Campaign

Whilst at Billington Cartmell I was responsible for many Facebook Campaigns for their lead client, Unilever. The St Ives ‘Bare to Dare’ campaign was a two stage campaign that featured almost naked male models revealing all for the first part, then inviting ‘real women’ to take and share a picture of themselves without make up. I technically drove the entire project from conception to delivery and areas of importance included the rejection of the initial concepts on feasibility grounds, advising the video shoot on how to maximise footage captured by using a non-linear approach to the outputted content, resolving the technical mechanic of how visitors translated to revealing the models and overseeing the build and code use within both the flash front end and php back-end.

DoDec :: Flash Sites, Banners, Games & Emails

In addition to designing sites for both DoDec and its sister company DoSo, I also was responsible for developing and designing for clients including Tefal, Rowenta, Bonus Print, Krups, ForeMost Villas, Director UK, Credit UK and Youth2Youth.

Krups :: Html Email Design and Build

Html Email for Dodecs client, Krups.

Advisor Tech :: Html Email

Was required to build an html email for advisortech a client of dodecs.